Option Year 2: May 1, 2013 - April 30, 2014


SE/A has developed an option year 02 outreach plan in consultation with Network Members, Resource Libraries, and the Regional Advisory Committee. This plan emphasizes the work of both the staff and our Network members. This year’s plan combines training, exhibits, consultations and subcontracts and awards. Hospital libraries, academic health science libraries, university and community college libraries, public libraries, and community-based organizations are amongst those we will encourage to apply to SE/A for training and funding for outreach activities.

Outreach to Health Professionals

Through our toll-free number, exhibits, blog, webinars, and training sessions the SE/A staff will provide outreach to health professions in the Region. In addition, we will provide consultations on NLM products and services, online searching, technology and connections to health professionals and the public health workforce as needed.

One of our newest products is a digital toolkit, developed in conjunction with SE/A’s hospital librarians and available on the SE/A website, for hospital librarians who do outreach to unaffiliated and affiliated health professionals. The toolkit includes resources on professional development and promotion, using technology to perform outreach and support the goals of health professionals, electronic health records, document delivery, statistics, and training.

To encourage others to do outreach, we plan to fund a subcontracts that focuses on the information access or technology needs of health professionals. A minimum of one subcontract for projects that provide training, presentations, demonstrations, technology improvement and exhibits to targeted populations including the public health workforce, emergency responders, minority or unaffiliated health professionals, health professionals serving at risk or minority populations or those working in rural, inner city or minority-serving health clinics is planned. One project is planned.

In addition to our subcontracted funding, we will provide funding for express awards. These awards provide funding for:

  • Outreach projects to improve access to information for unaffiliated health professionals, the public health workforce, minority health professionals, or those serving minority or at risk populations
  • Follow-up awards that allow previous awardees to leverage work done, evaluate, or extend a project beyond the original performance period.
  • Planning awards to plan or determine the feasibility for future outreach projects directed at underserved health professionals
  • Training awards whose goal is to improve health professionals’, librarians’ and the public’s skills in accessing electronic health information.

In addition to providing funding for training, SE/A will also offer the following classes to health professionals and public health workers:

  • Nursing on the NET: a course that focuses on providing free, credible and current (non-NLM) internet resources and content to nurses, nursing students, nursing faculty, allied health professionals, and librarians who serve them
  • Health Statistics on the Web: a course for public health workers that focuses on the location, selection, and effective use of statistics relevant to health on the local, state, national, and international levels
  • PubMed/NLM Systems Training: a course that focuses on NLM services of interest to health professionals
  • Evidence Based Practice I and II: courses for public health workers that focus on EBP, PICO, study design, and finding peer reviewed literature
  • Public Health Info on the Web: a course for public health professionals that highlights web resources tailored for public health

We will target state meetings of unaffiliated health professionals including allied health workers, nurses, and nurse practitioners. We will further enhance our exhibiting program by offering funding to Network members to exhibit at state meetings of minority health professionals associations as well as encourage training sessions and presentations where appropriate.  A total of twelve exhibit and two training awards will be available.

Because presentations and invited classes at state and national meetings offer additional ways to perform outreach to health professionals, we will submit proposals for classes and presentations at meetings as appropriate. We will emphasize ClinicalTrials.Gov Results, MedlinePlus Connect, and evidence-based medicine as a topic for meetings that include researchers, administrators, or health care professionals, as appropriate.

Consumer Health Services

Our consumer health outreach is directed at public librarians, K-12 educators and librarians, home-school participants, peer tutors, those working in consumer health libraries, specific populations, and faith and community organizations that provide health information to the public. Again this year, we will provide training sessions and train-the-trainer classes as well as exhibits at events targeting public or health sciences librarians who work with the public, women, teens and minority populations.

We plan to fund projects that focus on reaching specific health consumer populations, underserved and minority health consumers, community partnerships, and community and faith organizations that serve the public. One subcontract will provide training, presentations, demonstrations, technology improvements and exhibits to targeted populations including: community and faith organizations, vulnerable and at-risk populations, public libraries, and more is planned.  A single project is currently planned.

In addition to our subcontracted funding, we plan to provide funding for express awards. These awards can be used for small projects including the following:

  • Outreach project awards directed at community groups; faith groups; specific consumer populations, such as seniors, teens, etc.; minority groups; at-risk groups; or specific community groups in need of health information.
  • Follow-up awards that allow previous awardees to leverage work done, evaluate, or extend a project beyond the original performance period.
  • Planning awards to plan or determine feasibility for future outreach projects
  • Training awards whose goal is to improve health professionals’, librarians’ and the public’s skills in accessing electronic health information.
  • Community Technology and Improvement awards that to provide the target audience with equipment or services that allows them to participate in the network and access electronic health informationor enhance connectivity for access to electronic health information or for portals to access to culturally sensitive or resources and materials for specific populations.
  • Health Literacy Pilot Project awards to provide health literacy training and reliable health information resources for racial minorities, rural populations, speakers of ESOL (English as a Second Language) populations, caretakers of children, senior citizens, and other underserved populations.

We plan to offer sixteen face to face classes for public librarians and consumers. Classes include:

  • ABCs of DNA: a class that explores basic concepts such as genes and chromosomes and offers an overview of genetic disorders, genetic testing, genetic counseling, and the Human Genome Project. Ethical and legal issues associated with genetic disorders will be covered with regard to privacy, discrimination, and potential legislative impact on medicine and society. A variety of reliable health information resources will be demonstrated, including, but not limited to: Genetics Home Reference, ClinicalTrials.gov, NORD (National Organization for Rare Disorders), and MedlinePlus
  • Health Wellness, and the Pursuit of Happiness: a course that defines the core competencies of providing consumer health information services and then dives directly into the essential skills and knowledge that library staff need to build those competencies
  • Canny Consumer: a course that focuses on the interaction between technology, culture, and politics. An interactive session will allow participants to explore new and upcoming technologies such as personal health records and e-health tools.
  • African American Community Health: this class will provide participants with some basic health information as well as information specific to the African American community
  • Will Duct Tape Cure My Warts: a class to increase understanding of Complementary and Alternative Medicine
  • Going Green with NLM: this class will provide an introduction to National Library of Medicine databases and other online resources for environmental health, toxicology, hazardous substances and toxic releases
  • Health Information for Refugee Populations: this class is designed to assist librarians and others who work with refugee populations in locating health information
  • K-12 Resources: provides an overview of NLM resources for K-12 audiences
  • Easy-to-Read: a course that promotes the formation of health literacy through easy-to-read materials
  • Beyond an Apple a Day: a course that covers the information-seeking behavior of consumers and recommends core resources for consumer health information

Distance education courses we will be offering to those interested in consumer health include:

  • Beyond an Apple a Day
  • From Snake Oil to Penicillin: this course provides participants with tools to determine whether health information web sites are trustworthy and reliable or whether to look elsewhere
  • Health and Wellness @ the Library
  • Prescription for Success: this course covers the information-seeking behaviors of consumers, the basics of MedlinePlus.gov, DIRLINE, ClinicalTrials.gov and other reliable web pages such as those from professional medical associations and advocacy groups. It will cover sites devoted to pharmaceutical information for consumers, drug-interaction databases and herbal information.
  • Easy-to-Read
  • Will Duct Tape Cure My Warts.

A schedule for the consumer health online courses can be found here: http://nnlm.gov/sea/training/chis/

The consumer health outreach coordinator, community outreach coordinator, and executive director plan to conduct site visits to projects concluding in option year 01. Planned site visits include: Morgantown, WV; Birmingham, AL; Charleston, SC; Atlanta, GA; Nashville, TN; and Huntsville, AL. 

SE/A staff will maintain contact with the state library staff. We hope to develop partnerships for training and projects when possible. We have joined each state library association in the Region and will monitor their listservs for news and opportunities as well as share product and funding news with them.

In option year 02, presentations will be made at state and national meetings with a consumer health focus upon request. Possible targets include women’s health fairs, veterans meetings, senior events, and more.


Our exhibit schedule is once again extensive. Exhibiting is a key component of our outreach plan.  We exhibit at health professional association meetings for several reasons, to inform, to obtain feedback on products and services, to evaluate and test new products, to maintain NLM’s visibility as a leader in the biomedical information industry, and to cultivate professional contacts. We exhibit at state library association and consumer meetings to meet potential Network members, to gain name recognition for the NLM and NN/LM products and services and to promote access to electronic health information so consumers can make informed health decisions. Network members are invited to assist us at the exhibits where they are able.  Our full schedule is available at http://nnlm.gov/sea/outreach/exhibits.html

Our exhibit plan for option year 02 includes the following meetings:

Four national health professionals meetings:




Academy Health

Baltimore, MD

June 23, 2013

American Health Information Management Association (AHIMA)

Atlanta, GA

October 26, 2013

American Association of School Administrators

Nashville, TN

February 20, 2014

National Conference on Innovative Counseling Skills and Strategies

Atlanta, GA

June 20, 2013

Four state health professional association meetings:




Florida State Massage Therapy Association

Orlando, FL

June 27 – 30, 2013

Nurse Practitioner Associates for Continuing Education

Savanna, GA

September 9 – 12, 2013

North Carolina Nurses Association

Greensboro, NC

October 2 – 4, 2013

AFPA Fitness, Trainer, Sports & Mind Body Conference

Myrtle Beach, SC

October 24 – 26, 2013

Four consumer meetings:




Alive Expo

Atlanta, GA


Celebrate Orgullo

Miami, FL

October 4 – 5, 2013

National Health Benefits Conference and Expo

Clearwater, FL

January 28 – 29, 2014

Southern Women’s Show

Richmond, VA

April 25 – 27, 2014

Four state/regional library association meetings:




Florida Library Association

Orlando, FL


Virginia Library Association

Williamsburg, VA

September 25 – 27, 2013

Southern Chapter of the Medical Library Association

Jackson, MS

October 17 – 20, 2013


Pittsburgh, PA

October 13 – 15, 2013

In addition, we will provide funding for Network libraries to exhibit at state meetings of health professionals, public librarians and health consumers. It is an opportunity for others to promote access to electronic health information and to promote Network libraries and their services. Network members can apply for up to $2,000 for each exhibit. Funding will cover registration and booth fees, travel and per diems, communication costs, publicity, promotional items, and equipment rental if needed. This is a popular award, so a minimum of twenty-three awards will be available in option year 02.

As part of our exhibiting program, we will offer to provide courses, program presentations and panels as well as other offerings at the meetings where we exhibit.

Information Technology and Policy Awareness

We will continue to monitor the web and the literature to identify technological trends and current advances that improve access to biomedical information. We will keep Network members apprised of developments by articles and messages to the electronic mailing list, and SEA Currents.

To promote the use of new technologies by librarians and health professionals in the Region, we will fund a minimum of four technology awareness conferences in option year 02.  We will choose from the available applications. 

As part of our information technology and policy awareness program we plan to provide courses that promote the use of technology within libraries and support the needs of our subcontractors.  Courses will include but not be limited to:

  • Geeks Bearing Gifts: a class intended to provide a fun, fast-paced, and informative introduction to and update on today’s hottest technology trend
  • Super Searcher: a course which focuses on the advanced search features of web search engines and online searching
  • Exposing EHR: a new course that covers electronic health records
  • Informatics for Librarians: a course that covers the basics of informatics

Twenty-one technology classes for librarians and health are planned for the Region.

We will participate in testing/using other methods of communication, such as videoconferencing and computer conferencing with NLM, NN/LM offices and Network members wherever possible.

We will continue to build and maintain web pages for each state in the Region to include statistical information, library information, specific population information, key documents or studies about the state, and emergency preparedness resources. It is expected that those developing outreach projects as well as those interested in individual state health and emergency and disaster resources will use these pages.

With the success of our past efforts to improve electronic document delivery in the Region, we will continue to provide funding for technology improvement in Network libraries, especially hospital libraries.  Funding for a minimum of two library technology improvement projects that enable libraries to digitize or automate a library service to increase its accessibility within or without the institution will be available. The technology coordinator will visit sites with technology-related subcontracts and awards upon request to assist with training or technical issues.

As in the past, the SE/A staff will participate in testing technology and using social networking tools with the NLM, Network members, regional associations or other RMLs.  In this way we hope to enhance communication and training through our knowledge and use of new technology.

We will continue to use the http://nnlm.gov/sea site as one of our main communication tools in the Region.  We will ask Network members for feedback and use their suggestions to further develop and enhance the site.

Technology Improvement

A number of the awards SE/A offers includes an element of increasing connectivity and access:

  • Express Library Digitization and Conservation wards
  • Community Technology Improvement awards
  • Express and regular Outreach awards

There are two awards not yet mentioned in this document, both of which is oriented to expanding access to health information for Network members, health professionals, or consumers:

  • Express Library Technology Improvement Award: to enable libraries to digitize or automate a library service to increase its accessibility to valuable information. Full primary access libraries and affiliate Network members are eligible for this award. Potential projects may include purchasing a single software package or the necessary equipment to enhance or start a specific library service such as electronic document delivery, remote reference or information services, mobile services. Two awards are planned.
  • Express Mobile Technology Award: to improve or showcase the use of handheld devices to enhance information access, create new information delivery avenues, and introduce NLM mobile products to health professionals and consumers. This award targets underserved, minority, unaffiliated health professionals and other health practitioners such as emergency responders, physician assistants, public and rural health workers, nurse practitioners, and, consumers. Full or affiliate network members are eligible for this award. Two awards are planned.

Project Funding and Administration

SE/A will announce available option year 02 funding via Beyond the SEA, SE/A’s monthly webinar in the last quarter of option year 01. On the same day, an article announcing the RFAs and RFPs will appear in SEA Currents, SE/A’s online blog. Once all applications for awards have been received, the applications will be divided and distributed to appropriate RACs (Consumer Health, Health Professionals, Emergency Preparedness, and Technology) for assessment.

Subcontract submissions will begin with an initial, brief submission to be discussed with NLM prior to soliciting a formal proposal.