Option Year 1: May 1, 2012 - April 30, 2013

Outreach Narrative


SE/A has developed an option year 01 outreach plan in consultation with Network Members, Resource Libraries, and the Regional Advisory Committee. This plan emphasizes the work of both the staff and our Network members. This year’s plan combines training, exhibits, consultations and subcontracts and awards. Hospital libraries, academic health science libraries, university and community college libraries, public libraries, and community-based organizations are amongst those we will encourage to apply to SE/A for training and funding for outreach activities.

Outreach to Health Professionals

Through our toll-free number, exhibits, blog, webinars, and training sessions the SE/A staff will provide outreach to health professions in the Region. In addition, we will provide consultations on NLM products and services, online searching, technology and connections to health professionals and the public health workforce as needed.

As a result of the 2010 Hospital Librarians Summit, we will be working to produce a Hospital Librarians Toolkit in LibGuides. The toolkit will include resources on professional development and promotion, using technology to perform outreach and support the goals of health professionals, electronic health records, document delivery, statistics, and training.

To encourage others to do outreach, we plan to fund a subcontracts that focuses on the information access or technology needs of health professionals. A minimum of one subcontract for projects that provide training, presentations, demonstrations, technology improvement and exhibits to targeted populations including the public health workforce, emergency responders, minority or unaffiliated health professionals, health professionals serving at risk or minority populations or those working in rural, inner city or minority-serving health clinics is planned. One project is planned.

In addition to our subcontracted funding, we will provide funding for express awards. These awards provide funding for:

  • Outreach projects to improve access to information for unaffiliated health professionals, the public health workforce, minority health professionals, or those serving minority or at risk populations
  • Follow-up awards that allow previous awardees to leverage work done, evaluate, or extend a project beyond the original performance period.
  • Planning awards to plan or determine the feasibility for future outreach projects directed at underserved health professionals
  • Training awards whose goal is to improve health professionals’, librarians’ and the public’s skills in accessing electronic health information.

In addition to providing funding for training, SE/A will also offer the following classes to health professionals and public health workers:

  • Evidence-Based Practice in a Magnetic World: provides an introduction to two of the most important movements in nursing – evidence based practice and magnet recognition. Evidence based practice is an established part of health care but many still do not know how to easily define or apply it. Magnet Recognition is one of the hottest topics in nursing today. The numbers of hospitals that have achieved Magnet Recognition status has almost tripled in the past four years.
  • Patient Safety Resource Seminar: focuses on ways librarians can become more involved in patient safety processes and activities - both within their institutions and organizations and in providing patient safety resources for health professionals, for administration and staff, and for patients and families. Topics include understanding the definitions and issues of patient safety; locating where patient safety practices and contacts exist within an institution; identifying appropriate resources; and library advocacy in the area of patient safety. These four hours of lecture, discussion and brainstorming help librarians in all fields become effective agents for improving patient safety.
  • Who You Gonna Call: introduces emergency preparedness and disaster recovery resources using the NN/LM Emergency Preparedness & Response Toolkit and addresses service continuity in the event of an emergency
  • Health Memphis Common Table: a course for public health workers that focuses on the location, selection, and effective use of statistics relevant to health on the local, state, national, and international levels
  • Evidence Based Practice in Nursing: covers evidence-based resources in nursing, including PubMed
  • Introducing NLM Resources: introduces new users to NLM resources, including PubMed and MedlinePlus
  • Medical Websites for Nurses: a course that focuses on providing free, credible and current (non-NLM) internet resources and content to nurses, nursing students, nursing faculty, allied health professionals, and librarians who serve them
  • Patient Education from NLM & Pubmed: covers patient education resources available from NLM
  • Informatics for Librarians: Clinical informatics is often described as the “intersection of computer science, health sciences and information science.” The objective is twofold. First, it will broadly explore this busy, growing intersection from several vantage points.  And two, it will illustrate the “front-facing” skills that librarians, a.k.a information scientists, can bring to the field of clinical informatics and healthcare information technology.  The demand for informaticians is expected to outstrip supply by 2015 because of federal healthcare reform initiatives launched, starting in 2004.  As a result, workforce development programs are now in place to help mitigate this shortage with some programs of interest to librarians.
  • NLM’s MedlinePlus Connect: an introduction to MedlinePlus Connect, covering EHRs and PHRs
  • Introduction to PHPartners: a course for public health professionals that highlights web resources tailored for public health:
  • Specialized Alternatives for Families and Youth: covers free resources from the NLM and other organizations to assist the public health workforce that focuses on families and youth, including MedlinePlus, LactMed, Household Products Database, ToxMystery, ToxTown, and the NLM Drug Information Portal.
  • PubMed/NLM Systems Training: a course that focuses on NLM services of interest to health professionals

We will target state meetings of unaffiliated health professionals including allied health workers, nurses, and nurse practitioners. We will further enhance our exhibiting program by offering funding to Network members to exhibit at state meetings of minority health professionals associations as well as encourage training sessions and presentations where appropriate. A total of eleven exhibit and two training awards will be available.

Because presentations and invited classes at state and national meetings offer additional ways to perform outreach to health professionals, we will submit proposals for classes and presentations at meetings as appropriate.
We will also conduct site visits to select funded projects concluding in Option Year 01. Planned locations include: GA, SC, TN, and AL. And we will continue outreach to the public health workforce. We will visit and provide training to county health departments in MD and NC, promote PHpartners.org website and submit suggestions for new links to PHpartners.org, and ncourage local and state health departments to link to NLM websites and databases.

Consumer Health Services

Our consumer health outreach is directed at public librarians, K-12 educators and librarians, home-school participants, peer tutors, those working in consumer health libraries, specific populations, and faith and community organizations that provide health information to the public. Again this year, we will provide training sessions and train-the-trainer classes as well as exhibits at events targeting public or health sciences librarians who work with the public, women, teens and minority populations.

We plan to fund projects that focus on reaching specific health consumer populations, underserved and minority health consumers, community partnerships, and community and faith organizations that serve the public. One subcontract will provide training, presentations, demonstrations, technology improvements and exhibits to targeted populations including: community and faith organizations, vulnerable and at-risk populations, public libraries, and more is planned.  A single project is currently planned.

In addition to our subcontracted funding, we plan to provide funding for express awards. These awards can be used for small projects including the following:

  • Outreach project awards directed at community groups; faith groups; specific consumer populations, such as seniors, teens, etc.; minority groups; at-risk groups; or specific community groups in need of health information.
  • Follow-up awards that allow previous awardees to leverage work done, evaluate, or extend a project beyond the original performance period.
  • Planning awards to plan or determine feasibility for future outreach projects
  • Training awards whose goal is to improve health professionals’, librarians’ and the public’s skills in accessing electronic health information.
  • Community Technology and Improvement awards that to provide the target audience with equipment or services that allows them to participate in the network and access electronic health informationor enhance connectivity for access to electronic health information or for portals to access to culturally sensitive or resources and materials for specific populations.
  • Health Literacy Pilot Project awards to provide health literacy training and reliable health information resources for racial minorities, rural populations, speakers of ESOL (English as a Second Language) populations, caretakers of children, senior citizens, and other underserved populations.

We plan to offer eighteen face to face classes or presentations for public librarians and consumers. Classes include:

  • African American Community Health: this class will provide participants with some basic health information as well as information specific to the African American community
  • Easy-to-Read: a course that promotes the formation of health literacy through easy-to-read materials
  • Prescription for Success: this course covers the information-seeking behaviors of consumers, the basics of MedlinePlus.gov, DIRLINE, ClinicalTrials.gov and other reliable web pages such as those from professional medical associations and advocacy groups. It will cover sites devoted to pharmaceutical information for consumers, drug-interaction databases and herbal information.

Distance education courses we will be offering to those interested in consumer health include:

  • Beyond an Apple a Day: covers the health information seeking behavior of consumers and the role of the librarian in the provision of health information for the public. Come learn about the evolution of consumer health, health literacy and the e-patient. Participants will be equipped with knowledge of top consumer health sites, e-patient resources and collection development core lists. We will discuss creative ideas for health information outreach. The class will wrap up with an opportunity to explore effective marketing approaches and develop an elevator speech.
  • From Snake Oil to Penicillin: this course provides participants with tools to determine whether health information web sites are trustworthy and reliable or whether to look elsewhere
  • Prescription for Success
  • Easy-to-Read
  • Will Duct Tape Cure My Warts: increases understanding of Complementary and Alternative Medicine (CAM). Students learn the history of CAM and its impact on medical practices. They learn how CAM is used, how to avoid “bad science” and how to look up evidence of the effectiveness of CAM therapies

A schedule for the consumer health online courses can be found here: http://nnlm.gov/sea/training/chis/

The consumer health outreach coordinator, community outreach coordinator, and executive director plan to conduct site visits to projects concluding in option year 01. Planned site visits include: Salisbury, MD; Birmingham, AL; Charlottesville, VA; Atlanta, GA; Tampa, FL; Johnson City, TN; and Mobile, AL.

SE/A staff will maintain contact with the state library staff. We hope to develop partnerships for training and projects when possible. We have joined each state library association in the Region and will monitor their listservs for news and opportunities as well as share product and funding news with them.

In option year 01, presentations will be made at state and national meetings with a consumer health focus upon request. Possible targets include women’s health fairs, veterans meetings, senior events, and more. As with outreach to health professionals, we will extend our reach by offering ten exhibit awards and two training awards to network members working in the realm of consumer health.


Exhibiting is a key component of our outreach plan. We exhibit at health professional association meetings to inform, to obtain feedback on products and services, to evaluate and test new products, to maintain NLM’s visibility as a leader in the biomedical information industry, and to cultivate professional contacts. We exhibit at state library association and consumer meetings to meet potential Network members, to gain name recognition for the NLM and NN/LM products and services and to promote access to electronic health information so consumers can make informed health decisions. Network members are invited to assist us at the exhibits where they are able.  Our full schedule is available at http://nnlm.gov/sea/outreach/exhibits.html

Our exhibit plan for option year 01 includes the following meetings:

  • Exhibit at four National Meetings
    • Boca Raton, FL – Hispanic Dental Association/National Dental Association/Society of American Indian Dentists (HAD-NDA-SAID)
    • Atlanta, GA – National Association of Local Boards of Health
    • Washington, DC – Hispanic Association of Colleges and Universities   
  • Exhibit at four Regional/State meetings of health professionals
    • Myrtle Beach, SC – South Carolina Dental Association
    • Charleston, WV – West Virginia Public Health Nursing Spring Symposium
    • Richmond, VA – Virginia School Health & Education Partnership
    • Nashville, TN – Latino Medical Student Association/Southeast Region
  • Exhibit at four meeting of state or regional library associations
    • Ocean City, MD – Maryland Library Association
    • Macon, GA – Southeastern Library Association
    • Baltimore, MD – Quad Chapter MLA (Southern Chapter/Mid-Atlantic Chapter)
    • Natchez, MS – Mississippi Library Association
  • Exhibit at four consumer meetings
    • Charlotte, NC – Southern Women’s Show
    • Atlanta, GA – Black Gay Pride Atlanta
    • Ocean City, MD – Maryland Veterans of Foreign Wars
    • St. Croix, USVI – Agrifest – Agricultural and Food Fair of the U.S. Virgin Islands

In addition, we will provide funding for Network libraries to exhibit at state meetings of health professionals, public librarians and health consumers. It is an opportunity for others to promote access to electronic health information and to promote Network libraries and their services. Network members can apply for up to $2,000 for each exhibit. Funding will cover registration and booth fees, travel and per diems, communication costs, publicity, promotional items, and equipment rental if needed. This is a popular award, so a minimum of twenty-one awards will be available in option year 01.

As part of our exhibiting program, we will offer to provide courses, program presentations and panels as well as other offerings at the meetings where we exhibit.

Information Technology and Policy Awareness

We will continue to monitor the web and the literature to identify technological trends and current advances that improve access to biomedical information. We will keep Network members apprised of developments by articles and messages to the electronic mailing list, and SEA Currents.

To promote the use of new technologies by librarians and health professionals in the Region, we will fund a minimum of four technology awareness projects in option year 01.

As part of our information technology and policy awareness program we plan to provide courses that promote the use of technology within libraries and support the needs of our subcontractors.  Courses will include but not be limited to:

  • Geeks Bearing Gifts: a class intended to provide a fun, fast-paced, and informative introduction to and update on today’s hottest technology trend
  • Super Searcher: a course which focuses on the advanced search features of web search engines and online searching
  • Informatics for Librarians: a course that covers the basics of informatics

Six technology classes for librarians and health are planned for the Region.

We will participate in testing/using other methods of communication, such as videoconferencing and computer conferencing with NLM, NN/LM offices and Network members wherever possible.

We will continue to build and maintain web pages for each state in the Region to include statistical information, library information, specific population information, key documents or studies about the state, and emergency preparedness resources. It is expected that those developing outreach projects as well as those interested in individual state health and emergency and disaster resources will use these pages.

With the success of our past efforts to improve electronic document delivery in the Region, we will continue to provide funding for technology improvement in Network libraries, especially hospital libraries.  Funding for a minimum of two library technology improvement projects that enable libraries to digitize or automate a library service to increase its accessibility within or without the institution will be available. The technology coordinator will visit sites with technology-related subcontracts and awards upon request to assist with training or technical issues.

As in the past, the SE/A staff will participate in testing technology and using social networking tools with the NLM, Network members, regional associations or other RMLs.  In this way we hope to enhance communication and training through our knowledge and use of new technology.

We will continue to use the http://nnlm.gov/sea site as one of our main communication tools in the Region.  We will ask Network members for feedback and use their suggestions to further develop and enhance the site.

Technology Improvement

A number of the awards SE/A offers includes an element of increasing connectivity and access:

  • Express Library Digitization and Conservation wards
  • Community Technology Improvement awards
  • Express and regular Outreach awards

There are two awards not yet mentioned in this document, both of which is oriented to expanding access to health information for Network members, health professionals, or consumers:

  • Express Library Technology Improvement Award: to enable libraries to digitize or automate a library service to increase its accessibility to valuable information. Full primary access libraries and affiliate Network members are eligible for this award. Potential projects may include purchasing a single software package or the necessary equipment to enhance or start a specific library service such as electronic document delivery, remote reference or information services, mobile services. Two awards are planned.
  • Express Mobile Technology Award: to improve or showcase the use of handheld devices to enhance information access, create new information delivery avenues, and introduce NLM mobile products to health professionals and consumers. This award targets underserved, minority, unaffiliated health professionals and other health practitioners such as emergency responders, physician assistants, public and rural health workers, nurse practitioners, and, consumers. Full or affiliate network members are eligible for this award. Two awards are planned.

Project Funding and Administration

SE/A will announce available option year 01 funding via Beyond the SEA, SE/A’s monthly webinar in the last quarter of option year 01. On the same day, an article announcing the RFAs and RFPs will appear in SEA Currents, SE/A’s online blog. Once all applications for awards have been received, the applications will be divided and distributed to appropriate RACs (Consumer Health, Health Professionals, Emergency Preparedness, and Technology) for assessment. Subcontract submissions will begin with an initial, brief submission to be discussed with NLM prior to soliciting a formal