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Search Engines and Privacy

Google’s new privacy policy has many online searchers concerned about how their searches and other online activity is being tracked. Despite the concern over online activity tracking, in the Search Engine Use 2012 report from the Pew Internet and American Life Project, Google was reported as the top used search engine.

The Search Engine Use 2012 report also has some good statistics about the continual popularity of online search engines since 2002 as well as findings that show search engine users are more confident about their search abilities and happy with the information they are finding using search engines.

DuckDuckGoLogo featuring smiling duck

An alternative search engine that is gaining popularity and known for not tracking searchers and ensuring privacy is DuckDuckGo. Launched in 2008, DuckDuckGo is gaining popularity. Users are satisfied not only with results but also with their emphasis on protecting user privacy.




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