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Archive for the ‘Advocacy’ Category

Report on the 2016 Library Marketing and Communications Conference in Dallas, TX

by Sue Espe, BBA, MLIS, AHIP
Health Science Librarian
Merril W. Brown Health Sciences Library
Banner Health – University Medical Center
Phoenix, AZ

Several hundred library marketers converged in Dallas to attend the Library Marketing and Communications Conference. I was fortunate to receive a professional development award from the Regional Medical Library of the NN/LM Pacific Southwest Region to join them. If your role involves marketing the library or if you have an interest in library marketing, this conference must be added to your calendar for next year! The conference tagline names it as “THE conference for learning how to improve your library design, branding, promo and social marketing skills.” (more…)

Mental Health Issues and Training Opportunities for Libraries

sepia toned picture of woman reflectingThe topic of mental health can be one of the most challenging issues for library staff, especially when faced with tough questions or when interacting with patrons who are exhibiting signs of mental illness. NN/LM PSR is collaborating with the California State Library on a statewide initiative to help libraries improve services in this area. The Mental Health Initiative is an LSTA grant that provides several different types of training for public library staff. Through in-person and online trainings, and access to a brand new series of videos on mental health, library staff can increase their knowledge and develop skills for providing mental health resources and information to their patrons. Through the LSTA grant, the State Library provided instructor training for Mental Health First Aid, and the trainees will in turn provide sessions for their own libraries and communities. Mental Health First Aid is similar to medical first aid; essentially, it is the response by a non-medically trained person to provide immediate and temporary care, or assist until professional help arrives. In a library setting, it could be viewed as the spectrum of responses to patron behaviors that may indicate a mental illness or a mental health emergency. (more…)

Report on the 2016 Internet Librarian Conference in Monterey, CA

by Judith Kammerer, MA, MLIS, AHIP
Manager, Owen Medical Library
Saint Agnes Medical Center
Fresno, CA

Internet Librarian 2016 (IL2016), produced by Information Today, Inc., was held at the Monterey Marriott on October 17-19, 2016. It celebrated 20 years as a major conference supporting the efforts of librarians and information managers to keep updated on technology and innovative approaches to their jobs. Attendance has fluctuated over the years, with this year’s 750-attendee count being the lowest since I attended my first IL conference 10 years ago. (more…)

NLM Needs Your Input for a New Strategic Plan!

A top priority for new NLM Director Patti Brennan is the undertaking of a Strategic Planning Process and soliciting input from NLM’s broad stakeholder community. To that end, the National Library of Medicine has issued a Request for Information (RFI) to obtain public input on goals and priorities for its next strategic plan, with a January 9 response deadline. In the ten years since development of the NLM’s last long range plan, there have been significant advances in biomedical informatics; major new initiatives at the NIH in data science, precision medicine, and open access to biomedical information; and changes in the environment and infrastructure of our country’s health systems. NLM is committed to building a data infrastructure that will support the future of biomedical research. During the current strategic planning process, NLM will be considering priorities and future directions around the following four themes: (more…)

Celebrating National Medical Librarians Month 2016!

October is National Medical Librarians Month (NMLM)! This year’s theme is Aim for Excellence. Visit the web site to download the poster and enter the 2016 NMLM contest! In honor of this event, we recognize the contributions of medical librarians by promoting Network member outreach projects and activities of librarians receiving NN/LM PSR professional development awards. (more…)

Now Available: Two New NN/LM PSR Funding Opportunities!

A Call for Applications (CFA) has been issued for two new NN/LM PSR funding opportunities; Professional Development Awards and Outreach Mini-Awards. All Network members are eligible to apply. The maximum award amount for both programs is $2,000 and all project activities must be completed by April 30, 2017. The RML expects to fund up to ten Professional Development Awards and six Mini-Awards. For both awards, applications will be accepted on an ongoing basis. Proposals will be reviewed on a first-come, first-serve basis, and awards will be made until funds are expended.

Professional Development Awards are designed to support individuals wishing to attend professional conferences, workshops, and other educational opportunities in areas of health sciences librarianship or related disciplines. Outreach Mini-Awards are designed to support short-term projects, such as NLM traveling exhibition programming, one-time technology improvement (equipment) purchases, or one-day events such as health fairs, with an ultimate goal to promote knowledge of and access to National Library of Medicine resources for health care providers and consumers.

For additional information, such as proposal evaluation criteria, awardee reporting requirements, allowable expenses, and links to application forms, visit the award web sites on the NN/LM PSR Funding webpage. Don’t delay; we look forward to seeing your proposals!

Two New NLM Traveling Exhibitions to Be Launched in Fall 2016!

The National Library of Medicine’s Exhibition Program partners with hundreds of libraries and cultural institutions across the country and around the world in an effort to provide meaningful historical and health related content to audiences in communities near you! For example, in October 2015, the National Library of Medicine made available a new traveling banner exhibition, Confronting Violence: Improving Women’s Lives. The exhibition tells the story of a vanguard of nurse activists who worked to change the way the medical profession responded to patients who had been battered. Three copies of the traveling banner exhibition are traveling around the country through 2019. (more…)

Express Outreach Award Highlights: Finding Reliable Health Information Online: Trusted Sources & MedlinePlus

by Mira Geffner, Librarian
Bay Area Cancer Connections
Medical Information Services
Palo Alto, CA

Mira Geffner and AttendeeBay Area Cancer Connections offers information and support to people touched by breast and ovarian cancer. Our comprehensive lending library, educational brochures, and medical information specialist service are integral to the organization’s work – helping patients and loved ones to find accurate medical information that can guide their care.

Through the project Finding Reliable Health Information Online, funded by the NN/LM PSR Express Outreach Awards program, we sought to increase health information literacy and awareness of MedlinePlus among members of the breast and ovarian cancer communities, minority healthcare trainees, and members of minority communities. We did this through a series of health information literacy training sessions and outreach exhibits. Working collaboratively with partner organizations, we delivered an educational presentation at a public library and at a community non-profit agency that provides vocational training for healthcare workers. We also offered this session as an in-service training for Bay Area Cancer Connections Helpline volunteers, and for our clients and members of the public. Through lecture, exercises, and discussion, participants learned how to critically evaluate health information and to use MedlinePlus as their go-to site for discovering quality health information. Health information literacy and MedlinePlus awareness also became a component of our regular outreach calendar.

Linda McIntyre and attendeesIn numeric terms, we planned six outreach exhibits and completed more than 20, reaching more individuals than we had hoped. We also completed the four educational events we had proposed. The most rewarding outcomes we saw were in the organizational relationships we developed and deepened over the course of the project. Internally, this project helped to strengthen bonds between the Bay Area Cancer Connections library and our Marketing and Volunteer Resources departments, as we collaborated on outreach work. We also formed a new external partnership with the Mountain View Public Library, our organization’s first public library partnership and one on which we hope to build.

Getting to know the staff and resources at our RML was invaluable as well, and we are confident that the relationships we have developed in the course of this project will be helpful as we plan our health information literacy and outreach work for the future. Funding from this project allowed two staff members to attend a PubMed for Trainers class, which has boosted our research skills.

Although we designed this project with an understanding that MedlinePlus and health information literacy instruction are important, it was striking to see the extent of the need. Most training session participants were unfamiliar with MedlinePlus prior to the session; those who had used the site had used only a small subset of its features and were grateful to learn more. The project staff noted that it would have been beneficial to vary the pace of our educational sessions more to suit the information literacy level of our audiences. And organizationally, we believe we could have done more to promote off-site events in-house, and better clarified mutual expectations with our project partners. Our award period has ended, but our outreach and MedlinePlus promotion continue, and we are looking forward to building on this project in the future!

MLA’s Educational Webcast – The Consumer Health Library: A Site for Service, Education, and Hope

The Medical Library Association’s educational webcast, The Consumer Health Library: A Site for Service, Education, and Hope, held on April 26, 2016, was a success! (more…)

Highlights of the Workshop “Assembling a Consulting Toolkit: What You Need to Know to be a Successful Library Consultant”

by Sue Espe, BBA, MLIS, AHIP
Banner Health – University Medical Center Library
Phoenix, AZ

Consultants Nancy Bolt and Liz Bishoff shared their vast expertise and knowledge about launching, developing and administering a successful consulting business to attendees at the University of Arizona Biomedical campus in Phoenix on April 12. The Arizona Library Association provided professional development funding for the workshop, which was co-sponsored by the Central Arizona Library Association (CABL). Those who attended the workshop, Assembling a Consulting Toolkit: What You Need to Know to be a Successful Library Consultant, were treated to a full day of engaged lecture and participatory learning activities. There was a varied representative mix of librarians who attended from the academic, hospital and public library environments. Prior to the workshop, each registrant was provided a written survey to complete, which showed that almost a third of the attendees had some previous consulting experience and that the majority noted the appeal of supplementary income from pursuing work as a consultant. (more…)