Archive for the ‘Social networking’ Category
November is National Native American Heritage Month (NNAHM), a time to recognize the accomplishments of this country’s first inhabitants. As the early inhabitants of this land, the native peoples of North America have their own tribal orientations, language origins, and cultural histories. Today, many healing techniques that are practiced have been adopted from traditions that originate from various Native American tribes. This year’s NNAHM theme, Tribal Diversity: Weaving Together Our Traditions, highlights spirituality as an inseparable element of healing in medicine. Healing the physical parts of a patient is not enough; one must acknowledge the importance of emotional wellness, as influenced by Native American rituals and traditions.
This month is dedicated to building new avenues of opportunity for Native Americans by making critical investments to improve health, to strengthen tribal communities, and to promote educational opportunities at the NIH. Maintaining an inclusive biomedical research workforce with a diversity of talent is critical to the NIH mission of fostering new discoveries and promoting the highest level of scientific integrity to improve the nation’s health. NNAHM allows the opportunity for every individual to learn more about the distinctive backgrounds and heritages of Native Americans. You can show support during National Native American Heritage Month by actively engaging with the Office of Equity, Diversity and Inclusion’s (EDI’s) social media campaign, including the month-long NIH Twitter campaign. More information is located on the Strategist for the Native American Portfolio website.
Two new three-minute videos on the NCBI YouTube channel will provide information about how to view track sets in all of the NCBI genome browsers and Sequence Viewer displays and how to store and share custom sets of tracks in track collections. NCBI Recommended Tracks presents track sets, which allow you to instantly tailor your display to a specific need, while My NCBI Track Collections: Introduction shows how to store and share tracks in custom sets called track collections. To learn more about track sets and collections, visit the FAQ on the Sequence Viewer page. Subscribe to the NCBI YouTube channel to receive alerts about new videos ranging from quick tips to full webinar presentations.
As part of the 50th anniversary celebration of Medicare and Medicaid, the Centers for Medicare & Medicaid Services (CMS) has just launched the official Medicare Facebook page, which will serve as an informational resource for those who will soon enroll in Medicare and people currently on Medicare. The Medicare and Medicaid programs were signed into law on July 30, 1965, by President Lyndon B. Johnson. For 50 years, these programs have been protecting the health and well-being of millions of American families, saving lives, and improving the economic security of our nation. Though Medicare and Medicaid started as basic insurance programs for Americans who didn’t have health insurance, they have changed over the years to provide more and more Americans with access to the quality and affordable health care they need.
During the summer of 2015, CMS will mark the anniversary of these programs by recognizing the ways in which these programs have transformed the nation’s health care system over the past five decades. Use the following resources to help spread the word!
Medicare 50th anniversary pages:
A recent AEA365 Evaluation Tip-a-Day featured a review and several hot tips for Padlet, a freely available web-based bulletin board system. The hot tips include the use of Padlet as an anonymous brainstorming activity in response to a question or idea, and as a backchannel for students or conference attendees to share resources and raise questions for future discussion. Padlet’s bulletin board configuration settings are intuitive and easy to use with various backgrounds and freeform, tabular, or grid note arrangement display on the bulletin board. Free Padlet accounts can be created by either signing up directly or by linking to an existing Google or Facebook account. Padlet includes many privacy options that are clearly explained, including “Private” mode, requiring the use of a password for you and those you invite to participate to access the Padlet, and “Public” mode to view, write or moderate. A new update feature includes a variety of ways to share Padlet data, ranging from choosing the icon for six different social media channels to downloading data as a PDF or Excel/CSV file for analysis. For a trial run of this resource, visit the NN/LM Outreach Evaluation Resource Center’s Padlet about the OERC Evaluation Series booklets and leave your input! Posts will be moderated on the Padlet before they display publicly.
The National Library of Medicine (NLM) Emergency Access Initiative (EAI) has been activated to support healthcare professionals working on the Ebola public health emergency in West Africa. The EAI is a collaborative partnership between NLM and participating publishers to provide free access to full-text from over 650 biomedical journals and over 4,000 reference books and online databases to healthcare professionals and libraries affected by disasters. It serves as a temporary collection replacement and/or supplement for libraries affected by disasters that need to continue to serve medical staff and affiliated users. It is also intended for medical personnel responding to the specified disaster. EAI is not an open access collection. It is only intended for those affected by the disaster or assisting the affected population. If you know of a library or organization involved in healthcare efforts in response to the Ebola outbreak, please let them know of this service. EAI was activated four times in the past, including following the earthquake and subsequent cholera epidemic in Haiti, flooding in Pakistan and the earthquake and tsunami in Japan.
NLM thanks the numerous participating publishers for their generous support of this initiative: American Academy of Pediatrics, American Association for the Advancement of Science, American Chemical Society, American College of Physicians, American Medical Association, American Society of Health-Systems Pharmacists, ASM Press, B.C. Decker, BMJ, EBSCOHost, Elsevier, FA Davis, Mary Ann Liebert, Massachusetts Medical Society, McGraw-Hill, Merck Publishing, Oxford University Press, People’s Medical Publishing House, Springer, University of Chicago Press, Wiley and Wolters Kluwer.
Resources on Ebola
NLM has several other resources that will be helpful for people working on Ebola:
HHS agencies, including CDC and ASPR, also provide the latest Ebola information available through social media, including Twitter@phegov, @CDCgov, @CDCEmergency and Facebook Public Health Emergency, CDC, CDC Emergency Preparedness and Response. The CDC also has a comprehensive set of resources on its Ebola Hemorrhagic Fever web page.
If you have determined that the use of social media channels is appropriate for your organization, you will quickly encounter hashtags, which are user-controlled categories prefaced with a pound sign. Hashtags were once limited to Twitter but are now used on most social media sites, including Facebook and Google+. Conversational, concise, and consistent use of up to two hashtags per social media message can result in double the amount of user engagement compared to messages without them. For more statistics specific to Twitter and user engagement, Buffer’s blog provides an excellent overview.
What are some of the ways to show that hashtags increase user engagement with your organization’s message? Look for performance indicators of reposts (the use of ‘Share’ on Facebook or retweets on Twitter), replies (comments under the message from Facebook followers, replies to the tweet from Twitter users), the number of clicks to any links included in your message (ideally to your organization’s website and resources), and hashtag usage frequency. For tips on how to track these performance indicators and additional statistics regarding hashtag creation and use, check out this helpful infographic.
For public sector and nonprofit organizations, social media can be a cost effective way to engage with users and supporters. However, social media is not without its cost, particularly in terms of staff time. So organizations have an interest in assessing the value of their social media activities.
One great resource for social media evaluation is Paine’s book, Measure What Matters. The book contains detailed guidance for evaluating social media use by different types of organizations. A great supplement to Paine’s book is The Nonprofit Social Media Decision Guide, by Idealware, which has worksheets that will help plan social media strategies and implement recommendations in Measure What Matters.
Below are the key elements of Paine’s evaluation framework:
- Begin with a solid social media plan that identifies specific goals and objectives. As with any project, you need a plan for social media that links strategies to the organizational mission and includes objectives with targets and key performance indicators. Objectives for social media in the public sector often belong in one of two categories: helping users find information they need; or building user awareness, engagement, or loyalty. (The Nonprofit Social Media Decision Guide provides a list of potential objectives on page 52.)
- Define your target audience: Organizations often have many stakeholder groups, so it’s important to identify the groups most attuned to social media. On page 54 of The Nonprofit Social Media Decision Guide, there is a worksheet for narrowing down stakeholder audiences to those most receptive to social media activities.
- Pick your metrics: Metrics such as views, followers, and measures of engagement with online content will help monitor your reach. Conversions, defined as the actions you want your social media followers to complete, might include becoming members of your organization or actively recommending your organization to colleagues or friends.
- Identify a source for benchmarks. Benchmarks provide a basis for comparison to assess progress. Organizations often use their own histories as benchmarks, comparing progress against baseline measures. You also may have access to data from a competing or peer organization that you can use for comparison.
- Pick a measurement tool: Paine’s book describes different measurement methods for evaluating social media, such as content analysis, web analytics, or surveys.
For more information, check out the resources mentioned in this blog post:
- Katie Delahaye Paine, Measure What Matters: Online Tools For Understanding Customers, Social Media, Engagement, and Key Relationships. Hoboken, NJ: John Wiley & Sons, Inc, 2011.
- Idealware. The Nonprofit Social Media Decision Guide, 2013.
On April 8, 2014, the inaugural cohort of National Digital Stewardship Residents will present a symposium entitled Emerging Trends in Digital Stewardship at the National Library of Medicine (NLM), on the NIH campus in Bethesda, MD. The symposium will consist of panel presentations on topics including preserving social media and collaborative workspaces, open government and open data, and digital strategies for public and non-profit institutions. It will also feature a demonstration of BitCurator, an environment of digital forensics tools designed to help collecting institutions manage born-digital materials, developed by the School of Information and Library Science at the University of North Carolina, Chapel Hill (SILS), and the Maryland Institute for Technology in the Humanities (MITH). The symposium is free and open to the public. Pre-registration is encouraged.
The National Digital Stewardship Residency (NDSR) is an initiative of the Library of Congress (LC) and Institute of Museum and Library Services (IMLS), to “provide a robust, hands-on learning experience to complement graduate-level training and education.” The inaugural cohort began their residency at Washington, DC area libraries, museums, and cultural institutions in September 2013. Ten residents are embedded in institutions around the area, each completing a project related to an aspect of digital preservation and stewardship. The NDSR program aims to “serve the American people by developing the next generation of stewards to collect, manage, preserve, and make accessible our digital assets.” NLM serves as a host institution for the National Digital Stewardship Residency, and since September has worked with its NDSR Resident Maureen Harlow to develop a thematic Web archive collection. This project builds on a pilot Web archive collection completed by NLM and featured in The Signal blog of the Library of Congress, in October 2012.
As a means to reach out and engage with its user community, PubChem has launched a social media campaign. PubChem is a free chemical database and an open archive of the biological activities of millions of substances. PubChem is a part of the National Center for Biotechnology Information (NCBI), a division of the U.S. National Library of Medicine.
PubChem now has accounts on Twitter, Facebook, and Google+ to post information about new PubChem features and data updates. Another highlight is the new PubChem Blog, which is intended to help you better understand PubChem, explore issues of scientific interest that drive the development of new features, and demonstrate how you can use PubChem resources to help enhance your research.
On June 13, The University of Southern California (USC) Annenberg Center for the Digital Future released the 11th Digital Future Project Report, the longest continuing study of its kind, which includes findings on more than 180 issues that explore the views and behavior of Internet users and non-users. The 2013 report features new questions about negative online attention (bullying, harassment, and unwanted sexual attention), the impact of mobile devices, and a closer examination of the “Millennial Rift;” the vast differences between how Millennials (age 18-34) and non-Millennials use online sites and services. A press release with highlights from the report is available, and the complete report is available for downloading.