In the latest posting of the NLM in Focus newsletter, Dr. Patricia F. Brennan answered a wide range of questions regarding NLM, as well as her personal interests, as she approaches 100 days of service since her September 12 swearing-in ceremony. Not surprisingly, Dr. Brennan expresses a great deal of enthusiasm for data science initiatives. She also addresses progress and future plans for NLM’s strategic planning process, why she values communication with social media, and her plans for accomplishments in the next 900 days of her tenure as NLM director. It’s definitely worth checking out!
Archive for the ‘Social networking’ Category
Subscribe now to the newly launched blog, NLM Musings from the Mezzanine, and learn what’s on the mind of NLM Director Dr. Patti Brennan. In her initial post, Dr. Brennan reveals her first impressions of the Library and invites us to join her on this journey. The blog is the perfect space for two-way dialogue, so go ahead and share your thoughts and audacious ideas, as NLM enters its strategic planning cycle and prepares for its third century of existence! You can also follow Dr. Brennan on Twitter.
Registration is available for the next session in the Section 508 Best Practices Webinar Series, Getting Social: Best Practices for Social Media Accessibility, on November 29, from 10:00 to 11:30 AM PST. It will provide helpful tips and practices to ensure that your agency’s social media content attracts the largest possible audience while being accessible to individuals with disabilities. Presenters will review best practices for preparing and deploying social media that is accessible to all citizens. They also will provide an overview of the Federal Social Media Accessibility Toolkit, a key accessibility resource developed by the ePolicyWorks team in the Department of Labor’s Office of Disability Employment Policy that offers tips to improve the accessibility of social media platforms such as Facebook, Twitter, YouTube and blogs. Featured speakers include Hope Adler, ePolicyWorks, Communications Project Manager; Emily Ladau, ePolicyWorks, Communications Consultant; and Timothy P. Creagan, Senior Accessibility Specialist, U.S. Access Board (moderator).
November is National Family Caregivers Month, and you can attend the #FindCareInfo Twitter chat on November 16, 10:00-11:00 am PST to raise awareness about the often overlooked health information needs of family caregivers. The Outreach and Special Populations Branch of the National Library of Medicine is hosting this chat through @NLM_4Caregivers, and special co-hosts include NIH ADEAR Center, the National Alliance for Caregiving, and the Caregiver Action Network. This Twitter chat will:
- Identify what type of health information is most needed by family caregivers.
- Raise awareness of health topics important to family caregivers.
- Share health information resources useful to family caregivers.
If you are a family caregiver, know a family caregiver, or work with family caregivers, then you can help to raise awareness and share reliable health information resources for caregivers at the #FindCareInfo Twitter chat.
Twitter chats are a great way for healthcare professionals to learn about resources related to specific health topics, raise public awareness of heath issues, and share their organization’s resources with other professionals and the general public. During a Twitter chat, one or more accounts hosting the chat will pose questions through their tweets, and attendees of the chat will answer the questions through tweets that include a hashtag specific to the chat, e.g., #HIVAgingChat. Following are three ways to locate Twitter chats related to health and wellness topics, which healthcare professionals on Twitter may wish to attend:
- Follow NLM Twitter Handles: If you follow NLM_OSP, the Twitter account for the National Library of Medicine Outreach and Special Populations Branch, then you’ll often see announcements on upcoming Twitter chats related to health awareness and outreach topics. There are currently 18 Twitter accounts maintained by NLM, and many of the accounts promote and participate in health-related Twitter chats on a regular basis.
- Check FYI Weekly Health Resources Newsletter: The Office of Minority Health publishes a weekly email bulletin called FYI: Weekly Health Resources, which lists information on grants, fellowships/scholarships, program resources, and more, including upcoming Twitter chats related to minority health.
- Check the Twitter Chat Schedule on Symplur: The website Symplur tracks popular healthcare-related hashtags and also includes a weekly schedule of healthcare Twitter chats, with a list of upcoming one-time and irregularly scheduled chat sessions.
The National Library of Medicine releases new tools and updated resources on a regular basis. To easily find the latest highlights on these updates, NLM offers a number of news feeds, blogs, bulletins, and social media accounts, including:
- News from Specialized Information Services (SIS) Division: Learn about the latest updates from Outreach and Special Populations Branch, Disaster Information Management Research Center, Environmental Health and Toxicology, and more.
- NLM News and Events: View the latest announcements, press releases, videos, and links to newsletters, RSS feeds, and the professional meeting exhibit schedule for the NLM.
- NLM in Focus: This blog features detailed posts about major events, resources, and news from the NLM.
- NLM Technical Bulletin: Learn about updates to the content and user interfaces for many of the online resources from NLM, especially PubMed.
- NLM on Social Media: Follow the NLM through Twitter, Facebook, Pinterest, or join an email list to get the latest updates in your inbox. Also learn about the social media accounts and email update lists for SIS.
The project NLM 4 Caregivers is designed to increase awareness of NLM resources among family caregivers who actively seek health information online using social media tools such as Facebook, Twitter, blogs, and listservs, for discussing and exploring health issues. NLM 4 Caregivers discusses a wide variety of resources for searching and managing medications, such as PillBox and DailyMed, tools for locating clinical trials (ClinicalTrials.gov), and tools for accessing both consumer health information (MedlinePlus) and the latest biomedical research (PubMed).
NLM 4 Caregivers shares health resources relevant to caregivers through many mediums, such as:
NCBI has a new Twitter feed, @ncbibooks, to announce new books and documents available on the NCBI Bookshelf. An online resource providing free access to the full text of books and documents in life sciences and health care, the Bookshelf currently provides access to over 4,500 titles.
The Bookshelf is continuously expanding with new materials as well as receiving updates to existing books & documents. Between May 16 and May 20, 2016, for example, 19 new titles were added. Among the new titles are several Agency for Healthcare Research and Quality reports, health technology assessments and systematic reviews from Canadian Agency for Drugs and Technologies in Health and National Institute for Health Research (UK), and World Health Organization guidelines on daily iron supplementation.
MedlinePlus is the National Institutes of Health’s Web site for patients and their families and friends. Produced by the National Library of Medicine, the world’s largest medical library, it brings you information about diseases, conditions, and wellness issues in language you can understand. MedlinePlus offers reliable, up-to-date health information, anytime, anywhere, for free. For any questions about MedlinePlus, including its social media accounts, please use the Contact Us link that appears at the top of every MedlinePlus page to send the MedlinePlus team a message.
We’re all trying to find ways to improve evaluation of our social media efforts. It’s fun to count the number of retweets and “likes.” But are these numbers meaningful? A recent program at the American Evaluation Association Conference in Chicago, “Do Likes Save Lives? Measuring What Really Matters in Social Media and Digital Advocacy Efforts,” presented by Lisa Hilt and Rebecca Perlmutter of Oxfam, provided a presentation designed to build knowledge and skills in planning and measuring social media strategies, setting digital objectives, selecting meaningful indicators and choosing the right tools and approaches for analyzing social media data. The presenters did not want to rely solely on what they called “vanity metrics,” for example the number of “impressions” or “likes.” Alone these metrics show very little actual engagement with the information. Instead they chose to focus on specific social media objectives based on their overall digital strategy.
Develop a digital strategy:
- Connect the overall digital strategy to campaign objectives: (for example: To influence a concrete change in policy, or to change the debate on a particular issue.)
Develop social media objectives:
- You want people to be exposed to your message.
- Then you want people to engage with it (for example, sharing your message) or make them work with it (for example: sign an online petition after reading it.)
Collect specific information based on objectives:
- Collect data about social media engagement supporting your objectives that can be measured (for example “the Oxfam Twitter campaign drove 15% of the readers to signing its petition” vs. “we got 1500 likes”.)
The presenters suggested some types of more meaningful metrics:
- On Twitter you can look at the number of profiles who take the action you want them to take, and then the number of tweets or retweets about your topic.
- For Facebook, the number of likes, shares and comments mean that your audience was definitely exposed to your message.
- Changes in the rate of likes or follows (for example if you normally get 5 new followers to your fan page a week, but due to a particular campaign strategy, you suddenly started getting 50 new followers a week.)
- Number of “influential” supporters.
- Qualitative analysis: Consider analyzing comments on Facebook posts, or conversation around a hashtag in Twitter.
Overall, the goal is to have a plan for how you would like to see people interact with your messages in relation to your overall organizational and digital strategies, and find metrics to see if your plan worked.