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HHS Launches National Campaign to Educate Older Adults on Registering as Organ Donors

Cartoon of a woman in a hospital bed with family wishing her well.An effort to educate adults 50 and older about the importance of registering to be organ, eye, and tissue donors was launched in observance of Older Americans Month. The campaign was developed by the Health Resources and Services Administration (HRSA), in partnership with the Administration for Community Living’s Administration on Aging and the National Institutes of Health’s National Institute on Aging. The 50 plus campaign was developed to dispel the myth that there are age limitations for giving the gift of life through organ, eye and tissue donation or for being a transplant recipient. Adults well into their 90s have successfully donated organs, extending the lives of recipients. Campaign materials include a brochure in English and Spanish; an article; radio and print public service announcements; and web banners. For more information, please visit

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