Express Outreach Award 2010: Consumer Health Outreach in an Urban Underserved Area
The purpose of the project is to actively promote the consumer health information services provided by the National Library of Medicine (NLM) in an urban underserved area. The National Library of Medicine provides valuable medical information for consumers through MedlinePlus, available in English and Spanish versions. Incumbent to its success, however, is the awareness and utilization of these resources by various populations. As a Resource Library in the NN/LM, the University of Southern California?s Norris Medical Library proposes to conduct an aggressive outreach campaign that focuses on the needs of specific user populations -- seniors, Spanish-speaking health consumers, and health professionals who primarily serve these communities in the East Los Angeles area. This inner urban area includes a high proportion of Hispanic low-income residents, whose primary language is Spanish. By actively promoting the benefits of MedlinePlus to these groups, we believe it will result in the following benefits: (1) increased knowledge of the availability of quality consumer health resources and improved access to these resources; (2) increased awareness by health professionals of high-quality and time-saving patient education materials available to aid them in communicating with their patients; and (3) the creation of informed health consumers who are empowered to be more active participants in their own health care.