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Pop The Question - Men Take The Wheel

"Pop the Question - Men Take The Wheel” is an expansion of Black Girl Health’s (BGH) 4-year national HIV/AIDS prevention campaign. This two (2) month digital campaign features a social influencer video and infographics that convey important messaging through entertainment, comedy, and a conversational tone to promote PrEP/PEP and empower Black men to feel more comfortable "popping the question” of getting tested to their partner. The innovative thing about this iteration of Pop The Question is that it will target African American men — empowering them to ‘take the wheel’ and lead the conversation about sexual health within the Black community. This is of particular importance, because data indicates Black Americans may be disproportionately impacted by HIV/AIDS in part because African American men engage in high-risk sexual behavior by having unprotected sex with both men and women. Pop The Question - Men Take The Wheel will encourage an open dialogue amongst Black men that addresses the struggles, fears, and stigmas behind popping the question; how to make “popping the question” more comfortable; and educating African Americans about PrEP and PEP.
Identify any specific population(s) this project will serve: 
Medically Underserved Areas/Populations
African Americans or Black
Identify roles of participants this project will serve: 
Community based organization staff
General public
Public health professional
Project Lead:
Porcha Johnson
Funding Source: 
Project Funding:
Federal Fiscal Year: 
Funding Amount: 
Funding Period:
Jul 1, 2020 to Apr 30, 2021
Project Status: