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BGH Connect

Black Girl Health Foundation’s “BGH Connect” is a digital campaign that includes upgrading the Black Girl Health (BGH) Membership Portal to include new content, and a social media marketing campaign designed to attract two hundred (200) new women in Designated Market Areas (DMAs) and urban cores with high populations of African Americans; these shall encompass metropolitan Delaware (Wilmington and Dover), New Jersey (East Orange, Newark, and Trenton), New York (Hempstead, New York, and Mount Vernon), and Pennsylvania (Philadelphia, Pittsburgh, and the Capitol Region (Harrisburg). This campaign will allow us to welcome more women of color (an underserved population) to our online health and wellness Membership Platform, and expand our online offerings — thus increasing the amount of health information we disseminate to our Members. In addition to new fitness plans, we will create new health and wellness guides informed by NLM resources such as MedlinePlus. Guide topics may include, but are not limited to: how to read nutrition labels, disease prevention, a healthy eating recipe booklet, internal health equals external beauty, etc. A December 2020 launch is designed to encourage women to get 'Fit and Fabulous in 2021'. This project contributes to the mission of the National Network of Libraries of Medicine (NNLM) by “improving individuals’ access to information to enable them to make informed decisions about their health”, and “increasing engagement with research and data”.
Identify any specific population(s) this project will serve: 
Adults
Women
Medically Underserved Areas/Populations
Suburban
Urban
Behavioral/Social Determinants of Health
African Americans or Black
Identify roles of participants this project will serve: 
General public
Project Lead:
Porcha Johnson
Funding Source: 
MAR
Project Funding:
Federal Fiscal Year: 
2020
Funding Amount: 
$19992
Funding Period:
Jun 9, 2020 to Apr 30, 2021
Project Status:
Awarded