Express Outreach: EthnoMed-Healthy Roads Media Cancer Education Project
The project will engage bilingual/bicultural hospital staff - Caseworker / Cultural Mediators (CCMs) in the Community House Calls Program at Harborview Medical Center - and members of their ethnic communities, many of whom are limited English proficient (LEP), in developing and using multimedia health education materials about prostate cancer, biopsy, chemotherapy and mastectomy. English language materials will be modified and translated in Amharic, Khmer, Somali, Spanish, Tigrinya and Vietnamese to be culturally and linguistically relevant to educate target audiences. Materials will be disseminated locally and nationally via the public websites http://healthyroadsmedia.org and http://ethnomed.org, and the project will pilot the use of tablet computers as a new modality for House Calls? CCMs to share education about cancer and other health topics with patients at Harborview. The target audience for this project includes patients and communities served by the Community House Calls program at Harborview Medical Center. Harborview serves many under-resourced groups, including the non-English-speaking poor. Eighteen percent of appointments at Harborview are with limited-English-proficient (LEP) patients. The Community House Calls program adds specially trained bilingual and bicultural caseworkers (called caseworker cultural mediators or CCMs, representing 6 non-English languages) to the health care team. In addition to working with patients, CCMs regularly conduct outreach to organizations that serve many more members of their communities. EthnoMed and Healthy Roads Media (HRM) and will work in close partnership with each other and with Community House Calls to achieve the project objectives.