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Hot Topics In Practice: Strategies For Successful Public Health Messaging


Tuesday, February 19th
Noon – 1pm, Pacific Time

In the age of information overload, how can we encourage people to hear our messages and take action to protect their health?  Who do people listen to during emergencies?  How do public health agencies counter misinformation or explain complex issues?  In the February Hot Topics, communication specialists from Washington State explore these questions and more, addressing how audiences receive messages and what moves them toward action.

Tim Church, Communications Director at the Washington State Department of Health, leads off the presentation by reviewing findings from recent focus groups that can help public health agencies draft and deliver timely, credible messages.  He also explains how medical providers play a key role in public health communication strategies.  James Apa, Communication Manager at Public Health – Seattle & King County, then shares examples from seasonal flu prevention and winter storm preparedness and response campaigns to illustrate how effective local partnerships can help deliver messages and inspire action.  Apa also discusses the event cycle of a message and helps agencies recognize when to switch gears from routine messaging to rapid response.

Registration Information:

For a link to online registration, or to find out about viewing opportunities in your area, click here:

Connection Information:

Join Link:
Phone Number*: 1-800-379-6841  Passcode: 722406#

*You may choose to listen to the audio through your computer’s speakers (choose “Connect” when you enter the webinar) or call in by telephone (select “I am dialed in” when you join the webinar).

More information about this and other Hot Topics sessions is available from the Hot Topics web site:

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