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5 Steps to an Evaluation

Step 2: Make a Logic Model

The second step in designing your evaluation is to make a logic model. The logic model is a helpful tool for planning a program, implementing a program, monitoring the progress of a program, and evaluating the success of a program.

Make a Logic Model

  • Consider how the program's logic model will assist in determining what is, or is not, working in the program's design to achieve the desired results.
  • Be open to new and alternative patterns in your logic model. Have stakeholders and community members review your logic model, paying particular care to how change occurs across the logic model. Listen to voices who can say whether the strategies are beneficial, and whether strategies could be successful.
  • How to create a logic model
    • Outcomes are results or benefits of your project – Why you are doing the project
      • Short-term outcomes such as changes in knowledge
      • Intermediate outcomes such as changes in behavior
      • Long-term outcomes such as changes in individuals’ health or medical access, social conditions, or population health
      • More information on outcomes
    • Blank Logic Model Template Worksheet: Logic Models

Tearless Logic Model

Knowledge, Attitudes, & Behaviors

  • Image of knowledge attitude behavior continuumProgramming should consider improvement in the knowledge-attitude-behavior continuum among program participants as a measure of success. The process of influencing health behavior through information, followed by attitude changes and subsequent behavior change, should be documented in the logic model.
  • Focusing on behavior change is more likely to require Institutional Review Board (IRB) approval.
  • Knowledge Acquisition:
    • What is the program trying to teach or show program participants?
    • What understanding would a program participant gain over the course of the program? Often knowledge acquisition occurs as a short-term outcome of the program.
    • Be sure to examine not only what is learned, but where, when, and how program participants will learn it.
  • Attitude Change:
    • What mindsets or beliefs is the program seeking to build or change? Be sure to the consider cultural differences in attitudes in the community you are working with.
    • Are there misconceptions about the topic, and does that belief change after the program has been implemented?
    • To what extent do participants agree with statements related to the new material presented?
  • Behavior Change:
    • After some time has passed from implementation of the program, are the actions of participants different than what they presented before the program began?
    • Are the new behaviors in alignment with the expectations of the program?
  • Note that most NNLM projects focus on the dissemination of health information/health education and often do not take place over a long enough period of time to observe behavior change.
    • As such, examining/measuring behavior change may be out of the scope of the NNLM-funded project unless the projects runs for multiple cycles over an extended period of time.

Jump to Step 2 of a Pathway