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Getting Started with Program Evaluation

Kate FlewellingOut and About

Kate Flewelling, Outreach Coordinator

As great ideas compete for limited resources (time, staffing, money), more and more emphasis has been placed on program evaluation.  How do you know what works? How do you know that stakeholders’ goals are being met?

We all recognize the need to evaluate what we do, but too often evaluation is left to the end of a program.  The most valuable evaluation is closely tied to a program’s goals and is integrated into the project planning from the beginning.

The Centers for Disease Control (CDC) has identified six steps for program evaluation: Framework for Program Evaluation (CDC)

  1. Engage stakeholders.
  2. Describe the program.
  3. Focus the evaluation design.
  4. Gather credible evidence.
  5. Justify conclusions.
  6. Ensure use and share lessons learned.

Based on these steps, the CDC has created a Framework for Program Evaluation.  A self-study guide is included with the framework.  Although their focus is on the evaluation of Public Health programs, their resources are applicable to other types of organizations and programs.

A key strength of the Framework is that it does not promote one “right” way to do program evaluation.  Rather, it provides resources and templates for users to think through the following questions:

  • What is the best way to evaluate?
  • What are we learning from evaluation?
  • How will we use the learning to make our efforts more effective?

OERC GuidesThe National Network of Libraries of Medicine’s Outreach Evaluation Resource Center (OERC) has developed a series of booklets on Planning and Evaluating Health Information Outreach Projects.  These booklets provide step-by-step instructions on determining appropriate evaluations techniques, as well as collecting and using evaluation data.  Worksheets and case studies are included. The booklets are free and can be ordered by emailing:

Looking for more resources? The OERC has a resource guide with additional tools for program evaluation.

NN/LM MAR provides free consultation on health information outreach projects, including program evaluation.  Contact to get started with this service.

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