Outreach to Consumers - Express Awards

Topics on this Page:

Award Goals

The goal of the Outreach to Consumers Express Award is to fund projects to:

  • Connect consumers to health information resources they need to make informed health care decisions
  • Increase awareness about the resources and services of the National Library of Medicine (NLM)
  • Promote health information literacy in health education and health care
  • Improve access to electronic health information
  • Promote and improve access to library and information services
  • Promote and improve the use of technology for information access
  • Encourage partnerships between public, hospital and school libraries, community, faith-based, and volunteer organizations, health clinics, public health departments and other public venues.

Preference will be given to projects that target:

  • Veterans
  • Military families
  • Health educators working with community-based organizations
  • Visiting nurses
  • Clinical staff working in Medical Express or “walk-in” clinics
  • Senior citizens
  • Caregivers
  • K-12 teachers, nurses and school librarians
  • Minority high school students
  • Unaffiliated, underserved consumer populations identified by Network members

Potential Projects

Projects may include but are not limited to:

  • Projects to assess information needs in Veteran Affairs (VA) facilities, United Services Organizations, and/or community-based outpatient clinics serving the military
  • Programs to develop training and outreach programming to support physical and mental health and coping issues faced by veterans and/or military families
  • Projects to develop classes aimed at seniors that will cover personal health records, as well as health information resources
  • Programs that form partnerships with Area Agencies on Aging, public libraries, hospital libraries, local senior centers, Jewish Community Centers, the YMCA, or retirement communities
  • Projects that target community based organizations, schools, visiting nurses or Medical Express clinics and give staff the skills they need to teach caregivers and/or consumers how to find health information on the Internet, focusing on NLM resources
  • Projects that give visiting nurses or staff at Medical Express clinics the skills they need to teach patients how to find health information on the Internet, focusing on NLM resources
  • Programs for hospital libraries to offer library services to consumers, patients, and family members in their communities
  • Programs to promote diversity in the future workforce by raising awareness of health careers and information sources in minority high school students

Eligibility Requirements

Full and Affiliate Network members in the National Network of Libraries of Medicine Middle Atlantic Region (NN/LM MAR) (Delaware, New Jersey, New York and Pennsylvania) are eligible to apply.

Availability of Funds

All awards issued under the NLM Contract with the University of Pittsburgh, Health Sciences Library System are subject to the Government’s availability of funds in compliance of Federal Acquisition Regulation (FAR) 52.232-18, Availability of Funds.

The Government’s obligation under this contract is contingent upon the availability of appropriated funds from which payment for contract purposes can be made.  No legal liability on the part of the Government for any payment may arise until funds are made available to the Contracting Officer for this contract and until the Contractor receives notice of such availability, to be confirmed in writing by the Contracting Officer.

Application Process

  • Applications will be accepted until November 18, 2011.
  • Eligible members can apply for awards up to $10,000 for Express Outreach projects.
  • Applicants may submit a
    File information
    • File size: 388.87 KB
    • File mime type: application/pdf
    • Last updated: 2015/04/07 16:40:23 UTC

    file type iconproposal

    and supporting documentation to NN/LM MAR at nnlmmar@pitt.edu
  • Put Express Outreach to Consumers in the subject line.

Budget Guidelines

Funding will be processed on a cost reimbursement basis.

A detailed budget and justification is required.

Allowable expenses include:

  • Personnel (may include professional or support personnel for the project)
  • Travel (may include air travel, ground transportation, parking, hotel, per diem for meals)
  • Equipment (may include rental or purchase of equipment)
  • Supplies (may include paper, pens, software, display items)
  • Communications (may include postage, parcel and other delivery services, and telephone/data line charges)
  • Reproduction (may include costs for printing/photocopying of project related materials)
  • Other costs (may include honoraria, exhibit fees, or any other items that do not fit into one of the other lines.  Provide a breakdown of what has been included in this category.)
  • Indirect costs (IDC) up to 10% are allowed for this award.  It is recommended that due to low funding level, IDC be kept to a minimum.

If mobile technology or computer hardware is proposed, please include the following as part of your cost proposal:

  • For technology or computer hardware purchases under $3,000 – submit catalog pricing.
  • For technology or computer hardware purchases $3,000 or more per item – submit three (3) vendor quotes (valid preferably for 60 days, minimum of 30 days).  Quotes may include General Service Administration (GSA) price lists.  Reference:  http://www.gsa.gov.
  • For personal appeal items such as cameras, MP3 Players, smartphones, and laptop computers the proposal must address the following:
    • Purpose:  There is a legitimate purpose for the items, and use of the items by the awardee will be managed in accordance with institutional policy.
    • Appropriate Use:  Items will not be used in a way that would discredit the NN/LM, the National Library of Medicine and the National Institutes of Health or the applicable Institution.
    • Cost Effective:  Must demonstrate requested items are cost effective and appropriate. For example, will generic brands satisfy the minimum requirements?  If not, the proposal/request must describe 1) why it is necessary to purchase branded products,   2) benefits in brand name products.  How will items further the mission of the NN/LM and achieve the objectives of the contract?

Vendor quotes are necessary to determine price reasonable for purchase of $3,000 or more.  The absence of competitive quotes must be documented and justified.

Period of Performance

  • Funding period is December 1, 2011 - April 30, 2012.  Projects must be completed by April 30, 2012.

Evaluation Criteria

Proposals will be evaluated by RML staff according to the following criteria. Requests for clarification and/or revision may be asked of proposal writers as determined by reviewers.

  1. Evidence of qualified personnel and organizational resources, including partnerships, to assure completion of the project and potential sustainability (20 points)
  • Evidence of institutional facilities and resources adequate to support the proposed program.
  • Letter of committment from bidder's institutional administration, and letters of commitment from administrations of all agencies involved or targeted in the project.
  • Statement or plan to continue support of services to the target population beyond the contract period.

Well defined description of the target population (10 points)
  • Estimates of the potential population and the portion expected to be reached should be included.

Evidence of need for the project and involvement of the target audience in determining need(s) (10 points)
Goals and outcomes that can reasonably be accomplished and even sustained beyond the project period (10 points)
Project plan that clearly indicates specific steps to be accomplished to fulfill objectives (20 points)
  • Inclusion of a timeline or implementation schedule for major events and activities.
  • Planned outputs for the project: number of training session, participants, transactions, etc
Clear evaluation strategies to measure and assess outcomes and determine the project's success (20 points)
  • In developing an evaluation mechanism, attention should be given to how successful the project will be in meeting the information needs of the target group.
  • Evaluation should measure project objectives and their outcomes. Proposed evaluation tools should reflect these measurements.
Budget plan that is complete, clear, and well justified to complete the project (10 points)

Reporting Requirements

  • An interim report of project activities, including progress made toward award goals and problems encountered will be entered and submitted to the Outreach Application and Online Contract Reports System.  This will be due no later than March 15, 2012 and will cover project activities from Dec. 1 – Feb. 29, 2012.
  • One final report will be entered and submitted to the Outreach Application and Online Contract Reports System.  This will be due no later than April 30, 2012.
  • Users of the System must first create an account before reports can be submitted. The NN/LM MAR will provide additional information on the Online Contract Reports and accessing the system.
  • If training is conducted as part of the project, the awardee will complete a record of the event in the Outreach Application and Online Contract Reports System within 2 weeks of the activity.  The NN/LM MAR will provide an instruction manual for inputting this information into the system.
  • The project leader agrees to share a portion of the report with other network members by submitting it for posting to the NN/LM MAR blog, newsletter, or a Lunch with the RML session.
  • The project leader shall provide copies of all communications, materials produced, press releases, advertisements, photographs and articles for newsletters related to the project.  In accepting the award, the project leader gives permission for use of such materials by the NLM and NN/LM.

Additional Requirements

Publication and Publicity

The awardee shall acknowledge the support of the National Library of Medicine whenever publicizing the work under this award in any media by including an acknowledgment substantially as follows:

This project has been funded in whole or in part with Federal funds from the National Library of Medicine, National Institutes of Health, Department of Health and Human Services, under Contract No. HHS-N-276-2011-00003-C with the University of Pittsburgh, Health Sciences Library System.

NIH Policy on Enhancing Public Access to Archived Publications Resulting from NIH-Funded Research:

As of April 7, 2008, final peer-reviewed manuscripts arising from NIH funds must be submitted to PubMed Central upon acceptance for publication.  The NIH Public Access Policy at http://publicaccess.nih.gov/policy.htm ensures that the public has access to the published results of NIH funded research.  It requires scientists to submit final peer-reviewed journal manuscripts that arise from NIH funds to the digital archive PubMed Central (http://www.pubmedcentral.nih.gov/ ) upon acceptance for publication.  To help advance science and improve human health, the Policy requires that these papers (http://publicaccess.nih.gov/FAQ.htm#b1) are accessible to the public on PubMed Central no later than 12 months after publication.

The NIH Public Access site should be consulted for additional information: http://publicaccess.nih.gov/policy.htm.

Website Compliance:

The Department of Health and Human Services synopsis of Section 508 accessibility requirements, requires that all Federal agencies are obligated to make all electronic and information technology (EIT) that they develop, maintain or use compliant with Section 508.  EIT purchases made on or after June 25, 2001, are subject to Section 508.

Federal regulations and guidelines (e.g., Section 501 and Section 504 of the Rehabilitation Act) require equal access for individuals with disabilities.  Therefore, Federal agencies are required, upon request, to provide information and data to individuals with disabilities through an alternative means of access that can be used by the individuals.

The National Library of Medicine is a part of the National Institutes of Health, U.S. Department of Health and Human Services.  Recipients of National Library of Medicine funding through the NN/LM must also meet these requirements.

[Information on 508 Compliance is located at http://www.section508.gov.]

Development of Training Materials

Successful applicants are expected to use or adapt existing training materials before developing new materials.  Consult the Medical Library Association (MLA) Educational Clearinghouse prior to developing materials.  Training materials developed as part of the award should be submitted to the MLA Educational Clearinghouse.

Resources for Planning, Implementing and Evaluating Outreach Projects

Need Assistance?

To request assistance, contact us at nnlmmar@pitt.edu or (800) 338-7657.