Better Health: Evaluating Health Communication
NLM’s spring lecture series continues. The fourth lecture is coming up on Monday, April 29th from 3:30-5:00 pm. Dr. Brad Hesse, Chief of the Health Communication and Informatics Research Branch at the National Cancer Institute, will be joining us on the NIH campus in the Natcher Conference Center, Balcony B. The title of his talk is: “Quantifying the Health Information Revolution: Triangulation in an Era of Big Data.”
More information about Dr. Hesse can be found at: http://staffprofiles.cancer.gov/brp/prgmStaffProfile.do?contactId=1546&bioType=stf
This event will be videocast live and archived at: http://videocast.nih.gov.
Thank you to Dr. Andrew Pleasant for the exciting lecture he gave on April 10th. If you missed any of the first three lectures, they are available under “Past Events” on videocast.nih.gov. Past lectures are listed by date (starting with the most recent).
There are more and increasingly diverse ways for health information to reach the public. The interest among Americans to receive health information also remains high compared to most other topics. To maximize the impact of health information on the nation’s well-being and empower consumers, communicators need to know whether their messages are reaching the right audience, whether the information is understood, and whether the materials make a difference in decision-making and health outcomes. As a result, evaluation is an integral and crucial part of health communication.
The National Library of Medicine (NLM) will host a spring lecture series to highlight innovative approaches and best practices in evaluating health communication. As the National Institutes of Health (NIH) and NLM diversify their use of mass communication channels to dispatch health information, a fresh consideration of evaluation’s cutting edge is timely and important.
NLM and NIH employees are encouraged to attend this series, as are members of the public, other governmental agencies, as well as faculty and students from area universities. The lectures will feature discussion and participation by audience members.
Lecture 4 – April 29th, 3:30-5:00 pm, Balcony B, Natcher Building 45, National Institutes of Health
“Quantifying the Health Information Revolution: Triangulation in an Era of Big Data.”
Brad Hesse, Ph.D., Chief, Health Communication and Informatics Research Branch, National Cancer Institute (NCI). Dr. Hesse directs several of NCI’s cancer communication research initiatives, including the Health Information National Trends Survey (HINTS) and the Centers of Excellence in Cancer Communication (CECCR).
Gary Kreps, Ph.D., discussant