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NEO Shop Talk

The blog of the National Network of Libraries of Medicine Evaluation Office

Archive for August, 2006

Power of Suggestion

Wednesday, August 9th, 2006

New research suggests that simply asking a question about a risky behavior, such as drug use, can increase that behavior. Host Frank Stasio talks to Gavan Fitzsimons, a marketing professor at Duke University’s Fuqua School of Business about the power of suggestion and how researchers’ questions can have unintended effects.

Audio MP3 file Listen to this North Carolina Public Radio broadcast. (11min 30sec)

Last updated on Monday, June 27, 2016

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