National Network of Libraries of Medicine
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Using ALA's Libraries Transform Campaign for Your Library

Class Details

Presenter: Jeff Julian is the Director of the Public Awareness Office for the American Library Association, which oversees the Libraries Transform public awareness and advocacy campaign, media relations, and crisis communications.

Description: With its strong, clear and consistent messaging and versatile tools, the American Library Association’s Libraries Transform public awareness and advocacy campaign effectively conveys the transformative nature of today’s libraries and the critical role they play in the digital age. Since its rollout in 2015, the list of libraries that have adopted the campaign has been steadily building, with more than 4,400 libraries and supporters joining the effort.

This webinar will provide attendees with information and training about ways to incorporate Libraries Transform messaging into their regular communication channels and leverage the campaign in advocacy activities, such as legislative day. Other topics will include:

• Using the toolkit materials, including logos, Because statements and graphics
• Customizing key messages from the campaign to appeal to the public and key stakeholders like local legislators
• Incorporating the campaign with your current brand


Tuesday, March 14, 2017
2:00pm - 3:00pm
Region/Office: National
Mar 14, 2017
2:00PM - 3:00PM ET
Lydia N Collins, MLIS, Consumer Health Coordinator

Class Overview

Boost your knowledge of NLM products or other health information topics with this monthly webinar series from the Middle Atlantic Region.

Registration is required.