National Network of Libraries of Medicine
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Telling Your Story Through the Press

Class Details

Recording of the session can be viewed below.

Despite an increasingly fractured and shrinking news media, there remains no better way to reach a large audience than by getting mainstream media coverage for your organization or program. So-called “earned media” is viewed as more credible than advertising or self-promotional efforts, and receiving coverage in news outlets can help increase awareness of your cause, gain the interest of potential donors or influence elected officials who often control your budgets.

In this webinar, you’ll learn about the benefits of cooperating with the news media, how to pitch your story to reporters, what type of information and elements are most likely to result in positive coverage and how to maintain control of your messages. Participants will also learn how to prepare for different types of interviews, how to avoid common interview mistakes and see examples of both media successes and interview trainwrecks.

Speaker Bio: Jeff Carlton is the Director of Media Relations at UNT Health Science Center in Fort Worth, where he serves as the primary media contact, spokesman and public information officer. In addition to identifying and pitching stories to reporters, he responds to media requests, handles executive communications, assists colleagues in preparing for interviews, writes and edits for the university’s website and publications, and oversees a team of two writers. He began his journalism career as a sports reporter for The Albuquerque Tribune and spent five years covering legal affairs and law enforcement for the Dallas bureau of The Associated Press, where he won a Scripps Howard National Journalism Award for team coverage of breaking news. Jeff has a bachelor’s of science in journalism from Northwestern University.

This webinar will be eligible for one hour of Medical Library Association (MLA) Continuing Education credit and will be archived for future viewing.

For access information, please visit

Wednesday, June 14, 2017
10:00am - 11:00am
Region/Office: National
Jun 14, 2017
10:00AM - 11:00AM CT

Class Overview

SCR CONNECTions is a monthly web conference presented by the National Network of Libraries of Medicine South Central Region on various topics of interest to health sciences librarians and others. The webinar highlights topics such as NLM databases, subject specific resources and technology topics.

Sessions will be eligible for one hour of Medical Library Association (MLA) Continuing Education credit and will be archived for future viewing.

Click here for more details.