Tipping the Culture in Healthcare - Mass Communication and Impacting Perception
Guest Speaker: Jessica Maack Rangel, MS RN, Senior Fellow and Nurse Executive for UNTHSC Institute for Patient Safety
Description: The healthcare industry has worked diligently to achieve improved and sustained patient safety outcomes; however, the impact of these efforts on improvement measures has been insufficient, especially when compared to high reliability organizations such as aviation and nuclear power industries. What’s the difference, and what can healthcare learn from these organizations? This session is designed to be a thought-provoking appeal to examine healthcare messaging and its impact on patient safety. High reliability principles imbued with an interprofessional approach to communication design can make a difference. “Every system is perfectly designed to achieve the outcomes it gets.” Let’s tip the culture in a direction that drives safety.