The Essentials of Marketing Your Interlibrary Loan Service
Marketing a new library service is expected. Marketing a service that no one is using is expected. But what about interlibrary loan, which is an existing service that, statistically, patrons are already using? Should a library waste money, resources, and staff time to market interlibrary loan? Yes! Marketing interlibrary loan can teach patrons how to use the service more effectively and can introduce new users to the service. But currently, there is very little literature on the subject. Marketing other library services is written about frequently but ILL, not so much. It becomes hard to know how to approach marketing ILL when there is not a lot of precedent for it. So how do you begin your own interlibrary loan marketing campaign? In this presentation you will learn what marketing really is, about libraries that have successfully marketed interlibrary loan, and lessons learned from those marketing endeavors.
Presenter: Adebola Fabiku is currently Head of Interlibrary Loan and Document Delivery Services at the University of Washington. Previously, she was the Interlibrary Loan Coordinator at Wheaton College in Illinois where she ran a successful ILL marketing campaign. She is also a 2018-2019 ARL Leadership and Career Development Program Fellow. Adebola obtained her MSLIS from the University of Illinois as well as a BS in Journalism from the same institution.
Dec 5, 2018
1:00PM - 2:00PM PT
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