The Essentials of Marketing Your Interlibrary Loan Service
Marketing a new library service is expected. Marketing a service that no one is using is expected. But what about interlibrary loan, which is an existing service that, statistically, patrons are already using? Should a library waste money, resources, and staff time to market interlibrary loan? Yes! Marketing interlibrary loan can teach patrons how to use the service more effectively and can introduce new users to the service. But currently, there is very little literature on the subject. Marketing other library services is written about frequently but ILL, not so much. It becomes hard to know how to approach marketing ILL when there is not a lot of precedent for it. So how do you begin your own interlibrary loan marketing campaign? In this presentation you will learn what marketing really is, about libraries that have successfully marketed interlibrary loan, and lessons learned from those marketing endeavors.
Presenter: Adebola Fabiku is currently Head of Interlibrary Loan and Document Delivery Services at the University of Washington. Previously, she was the Interlibrary Loan Coordinator at Wheaton College in Illinois where she ran a successful ILL marketing campaign. She is also a 2018-2019 ARL Leadership and Career Development Program Fellow. Adebola obtained her MSLIS from the University of Illinois as well as a BS in Journalism from the same institution.
Dec 5, 2018
1:00PM - 2:00PM PT
PNR Rendezvous is a webinar series presented by the Network of the National Library of Medicine Pacific Northwest Region. Each session focuses on various topics such as health, research, resources, librarianship, and technology for attendees to incorporate into their work.
Sessions from this series are recorded and available usually within 1 week of the live session. Scroll down to see a list of past sessions OR visit the PNR Rendezvous YouTube Playlist.
Handout from February, 2021 session, "Serving Library Users with Mental Illness: A Crash Course on Controlling Classes"
Connect to PNR Rendezvous
It is recommended to review this WebEx help document prior to joining WebEx or if you are having trouble joining the webinar:
Registration is encouraged but not required to attend PNR Rendezvous.
To join the training session
To join the session by phone only
To receive a call back, provide your phone number when you join the training session, or call the number below and enter the access code.
Call-in toll number (US/Canada):1-650-479-3208
Access code: 627 725 018
For assistance, you can contact NNLM PNR at firstname.lastname@example.org