Beyond the Memes: Social Media Evaluation
If you engage users on social media, you know that it takes a lot of time and effort- but how do you know if your hard work is paying off? In this webinar, you will learn the basics about social media analytics, and how to use the data to evaluate social media campaigns and programs. You will also learn the basic principles of evaluation, such as creating realistic outcomes and objectives for your social media activities. After this PNR Rendezvous, you’ll be able to evaluate and report on your social media activities, and have a basic understanding of evaluation principles.
Presenter: Kalyna Durbak, Program Coordinator, NNLM Evaluation Office
Apr 18, 2018
1:00PM - 2:00PM PT
PNR Rendezvous is a webinar series presented by the National Network of Libraries of Medicine Pacific Northwest Region. Each session focuses on various topics such as health, research, resources, librarianship, and technology for attendees to incorporate into their work.
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