Listening Before We Speak: Understanding Our Audience in Times of Disaster #SomosSocial
Adapted from DigitalGov
March 2, 2016 from 11:00 AM to 12:00 PM ET
For more information and to register for the webinar, visit http://1.usa.gov/20XiZaY
Who is the audience? What is the social conversation? Those are the most common questions that tools like social listening can address to better understand your audience and their needs. In this webinar we will share our experience implementing social listening as a tool directed to our Spanish speaking audience and how to partner with other reliable sources to provide relevant content at every stage of the disaster. In addition, we will share lessons learned and best practices about our engagement.
Who Should Attend?
- Anyone interested in social listening for Spanish speaking markets in the United States
- Digital and social media managers with content responsibilities in Spanish
- Anyone interested in social media, disasters and communications with limited English proficiency communities
About the Presenters
Daniel Llargues is the FEMA National Spokesperson for the growing Hispanic community in the United States in the office of External Affairs.
Lucia Castro Herrera is the Disaster Spanish Social Content Specialist on the Digital Engagement team in the Office of External Affairs at FEMA.