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Health Literacy Sessions at National Conference on Health Communication, Marketing and Media

CDC blog –

This week starts the Sixth National Conference on Health Communication, Marketing and Media.

The conference includes a 3.5 hour workshop on health literacy as part of a social marketing strategy. Health literacy and social marketing approaches put the end user or “customer” at the center of exchange and focus on creating useable products and services.

In addition to the workshop, a breakout session includes four presentations on health literacy. One previews a new tool for CDC staff to evaluate health messages and materials. Another reports findings of a content analysis and consumer interviews on public messages about H1N1 pandemic influenza. A third presentation describes changes to CDC’s immunization campaigns based on parents’ feedback. The fourth presentation describes how a manual for health professionals was revised using plain language.

For the first time, parts of the conference will be streamed live. You can watch the plenary sessions and a limited number of special and breakout sessions. To register, visit

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