Abstract

This hands-on class will cover the health information seeking behavior of consumers and the role of the librarian in the provision of health information for the public. Come learn about the evolution of consumer health, health literacy and the e-patient. Participants will be equipped with knowledge of top consumer health sites, e-patient resources and collection development core lists. We will discuss creative ideas for health information outreach. The class will wrap up with an opportunity to explore effective marketing approaches and develop an elevator speech.

Objectives

This class teaches you the basics of providing consumer health information at your library. We will cover:

• History and evolution of consumer health
• Challenges of providing consumer health information at your library
• Planning a consumer health service
• Collection development
• Consumer health on the internet
• The reference interview
• Ethics
• Outreach
• Project development / marketing

Course Materials

• Beyond an Apple a Day Course Script
• Beyond an Apple a Day Course Handout
• Beyond an Apple a Day Course Powerpoint Presentation

Continuing Education

This course has been approved for 2, 3 or 4 hours of Medical Library Association Continuing Education Units.

National Training Center and Clearinghouse

Linda Milgrom, Backup Trainer, lmilgrom@u.washington.edu, 206-221-3400

Greater Midwest Region

Samanthi Hewakapuge, Consumer Health Coordinator, samanthi@uic.edu, 312-996-7791

Jacqueline Leskovec, Outreach and Evaluation Coordinator, leskovec@uic.edu, 312-996-7634

Midcontinental Region

Dana Abbey, Consumer Health and Colorado Liaison, dana.abbey@ucdenver.edu, 303-724-2110

Siobhan Champ-Blackwell, Community Outreach Liaison, siobhan@creighton.edu, 402-280-4156

Barbara Jones, Network Membership and Missouri Liaison, jonesbarb@health.missouri.edu, 573-884-5042

Marty Magee, Nebraska and Education Liaison, mmagee@unmc.edu, 402-559-7076

Middle Atlantic Region

Sue Hunter, Planning & Evaluation Coordinator, sue.hunter@med.nyu.edu, 212-263-4179

New England Region

Michelle Eberle, Consumer Health Information Coordinator, Michelle.Eberle@umassmed.edu, 508-856-2435

Pacific Northwest Region

Nikki Dettmar, Education and Assessment Coordinator, snydern@u.washington.edu, 206-543-3409

Gail Kouame, Consumer Health Coordinator, gmarie@u.washington.edu, 206-221-3449

Pacific Southwest Region

Kay Deeney, Education Coordinator, kdeeney@library.ucla.edu, 310-206-0525

Kelli Ham, Consumer Health Coordinator, kkham@library.ucla.edu, 310-825-1984

South Central Region

Cheryl Rowan, Public Health Outreach Coordinator, cheryl.rowan@exch.library.tmc.edu, 713-7997107

Karen Vargas, Consumer Health Outreach Coordinator, karen.vargas@exch.library.tmc.edu, 713-799-7198

Southeastern Atlantic Region

Terri Ottosen, Consumer Health Coordinator, tottosen@hshsl.umaryland.edu, 410-706-2855

J. Dale Prince, Technology Coordinator, dprince@hshsl.umaryland.edu, 410-706-2855

Sheila Snow-Croft, Outreach Education Coordinator, ssnowcro@hshsl.umaryland.edu, 410-706-2855

Toni Yancey, Outreach Exhibits Coordinator, tyancey@hshsl.umaryland.edu, 410-706-2855

Author

Jo-Ann Benedetti MA, MLS, AHIP, Manager of Information and Outreach Services at the Upper Hudson Library System in Albany, NY.

Editors since 2005: Michelle Eberle and Terri Ottosen