Agency for Healthcare Research and Quality and Ad Council Encourage Men to Take Preventive Steps in Their Health Care
http://www.ahrq.gov/news/press/pr2008/realmenpr.htm
New National Ad Campaign Features the Theme “Real Men Wear Gowns”
The U.S. Department of Health and Human Services’ Agency for Healthcare Research and Quality (AHRQ) joined with The Advertising Council to launch a national public service campaign designed to raise awareness among middle-aged men about the importance of preventive medical testing. http://www.ahrq.gov/realmen/watchvideos.htm
Men are 25 percent less likely than women to have visited the doctor within the past year and are 38 percent more likely than women to have neglected their cholesterol tests (Source: AHRQ Medical Expenditure Panel Survey, 2005). Furthermore, men are 1.5 times more likely than women to die from heart disease, cancer and chronic lower respiratory diseases (Source: Centers for Disease Control and Prevention, 2005).
The new campaign encourages men over 40 to learn which preventive screening tests they need to get and when they need to get them. The public service advertising campaign includes television, radio, print and Web advertising, involving ads incorporating family as a key motivating factor for men to take a more active role in preventive health. http://www.ahrq.gov/realmen/
