MLA 2007 Public Relations Swap and Shop Winners Academic Libraries: Ongoing Consumer Campaign
Virginia Commonwealth University (VCU) won is this category for using posters, newsletters, and save-the-date cards to promote the special traveling exhibition, “Changing the Face of Medicine: Celebrating America’s Women Physicians,” to raise awareness of VCU libraries.
Join the VCU Libraries on June 29, 2007, 5:00 - 7:00PM at the Tompkins-McCaw Library for the Health Sciences in honoring women in all fields of medical sciences. The opening reception celebrates the contributions of VCU’s own Dr. Marcella Fierro, Dr. Eleanor Sue Cantrell, and Dr. Yvonnecris Smith Veal, who are featured in this exhibit.
Go to http://www.library.vcu.edu/events/cfm_events.html for a schedule of upcoming events.
Go to http://www.library.vcu.edu/events/documents/DocPoster.pdf for a flier about “So you want to be a doctor.”
Go to http://www.nlm.nih.gov/locallegends/Biographies/Kaplowitz_Lisa.html
For NLM’s local legends bi of Virginia’s own Lisa Kaplowitz, M.D., Deputy Commissioner for Emergency Preparedness and Response (EP&R) at the Virginia Department of Health (VDH).
Regional Library System: Ongoing Consumer Campaign
Community Health Information Partners (CHIPS) in Mid-State, TN, won in this category for its multiyear campaign encompassing health fairs, regional library events, classes, and a variety of marketing vehicles including CHIPS brown bags and CHIPS clips, a DVD “infomercial,” posters, and brochures.CHIPs hosted a booth at the 2007 Tour de Nash event. The CHIPs representatives provided a menu of commonly requested health information, conducted mini computer demonstrations on how to search for health information, and provided items to promote the CHIPs website. Consumers placed orders to receive information specific to their needs mailed to them at a later date. Over 1,000 health consumers attended.
Go to http://www.tnchips.org/webppt.ppt for their presentation about locating consumer health information on the Internet.
