11th Digital Future Project Report
University of Southern California’s Annenberg Center for the Digital Future recently released the 11th Digital Future Project Report. This report is the longest-running study of it’s kind and serves as one of the most comprehensive reports on internet use and internet users in the United States. The 2013 report features new questions about negative attention online such as cyberbullying and harassment as well questions on the impact of mobile devices.
Another area of interest in the report explores the “Millennial Rift”, the vast differences between how Millennials (age 18-34) and non-Millenials use online sites and services.
Some findings of interest from the report:
- 30% of parents let their children use Facebook unsupervised.
Millennials are more involved with mobile shopping and comparison shopping than non-Millennials.
68% percent of Millennials have done a price comparison on their mobile devices while in a store to find if there is a better deal available online, compared to 43% of non-Millennials.
- More than twice as many Millennials as non-Millennials watch online versions of television shows or music videos.
- Higher percentages of Millennials (70%) compared to non-Millennials (51%) value social networking sites such as Facebook, Twitter, and Google Plus as important for maintaining their relationships.
- Internet access through a wireless handheld device (such as a mobile phone or tablet) is growing significantly, with 56% of users reporting that they go online with a handheld device, compared to 33% in 2010.
- The survey found that measurable percentages of users in all age ranges report that they have been bullied or harassed.
- Modest numbers of users go online at least weekly to look for health information (24%).