Fast and Fun Video Creation Apps
Looking for fast and easy ways to create fun library videos? Applications Vine, Instagram, and MixBit have been getting attention recently and offer easy to use video creation options. While Vine has been offering their short video service for Twitter since January, Instagram launched a similar short video option this summer, and while newcomer MixBit offers many of the same features this new app from the creators of YouTube also includes the ability to mix in other videos. This post provides an overview of the features of each service.
Vine is a stand alone app that is owned by Twitter. Vine is available for Apple, Android, and Microsoft devices. Users can create videos that are up to six seconds long. Users can then post their short video directly to Vine or to Twitter. Vine videos loop so that a short video can be viewed over and over again. According to the Twitter blog post about Vine “the brevity of videos on Vine (6 seconds or less) inspires creativity.”
Instragram is a social photo sharing app and site. Beginning in June 2013 Instagram began allowing users to record and post photos. Videos created with Instagram can be up to 15 seconds long and be published to Instagram, Twitter, Facebook, Flickr, Foursquare, Tumblr and Email. Instagram also allows users to add filters to the videos they shoot allowing the creation of videos that appear to be shot using specialized cameras or lenses.
For an in-depth look at how Vine and Instagram compare Jordan Cook provides an in-depth review of the two services in his post Instagram Video Vs. Vine: What’s the Difference? published on TechCrunch in June.
The MixBit app is latest creation from YouTube founders Steven Chen and Chad Hurley. MixBit allows users to sign up for service and create videos up to 16 seconds long and provides additional options such as easier editing options for cutting out clips and mixing in clips from videos created by other users. MixBit was launched in August 2013 and is currently only available for apple devices but the app is expected to be released for Andorid and other devices soon. Videos can be shared via social media or via a link to the video on the MixBit website.
The short nature of the videos have lead to creative concepts for many videos. Because of the way the apps allow users to record segments of video stop motion video animations can be easily created.
For library or organization use these videos may be useful as part of a marketing strategy or campaign or as a quick tour of some interesting aspects of the library. iLibrarian, Ellyssa Kroski recently blogged about 15 Cool Ways Libraries Can Use Vine to Create Social Videos which provides real-life examples of short video use using services such as Vine. The social and sharing aspect of these video services should also be considered. Are your users aware of these apps? Are they already watching short videos and sharing them with friends? Consider using hashtags to promote your video via social networking outlets such as Twitter.
An important note about the videos created by each of these services, the videos that are created are not 508 compliant. Videos created by these services that include captioning my be 508 compliant but should be evaluated for accessibility before distribution.