Tablet and E-Reader Ownership on the Rise
Did you receive a tablet or e-book reader over the holidays? If so then you weren’t alone. According to a recent report by the Pew
Internet and American Life Project, tablet and e-book reader ownership nearly doubled over the holiday giving season.
According to the report, “the share of adults in the United States who own tablet computers nearly doubled from 10% to 19% between mid-December and early January and the same surge in growth also applied to e-book readers, which also jumped from 10% to 19% over the same time period.”
E-book reader ownership is also on the rise. According to demographic information gathered in the report E-reader ownership doubles in six months, when it comes to e-readers “Hispanic adults, adults younger than age 65, college graduates and those living in households with incomes of at least $75,000 are most likely to own e-book readers. Parents are also more likely than non-parents to own these devices.”
Despite the growing ownership of these devices, the reports demonstrated that e-reader and tablet ownership still lags behind ownership of other devices such as cell phones, laptops and MP3 players. As more devices are developed and broader adoption occurs, we may begin to see changes in who owns these devices and how they are used.