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Twitter Update 2011

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A new report from the Pew Internet and American Life Project shows a significant increase in the number of online adults using Twitter. According to the report 13% of online adults are using Twitter which demonstrates an increase from the 8% of online adults who identified themselves as Twitter users in November 2010. Also of note, 95% of Twitter users own a mobile phone and half of these users access the service on their handheld device. The report also shows that African Americans and Latinos have a high rate of adoption of the service.

Twitter use is growing in popularity among Internet users ages 25-35 doubling from 9% to 19% since late 2010. Use of Twitter by Internet users ages 35-44 has also grown from 8% to 14%. The full report can be found online at http://pewinternet.org/%20Reports/2011/Twitter-Update-2011.aspx.

Twitter is used by the NN/LM SCR to provide updates about health information, regional activities and news. You can follow the NN/LM SCR on Twitter at http://twitter.com/nnlmscr. Twitter is also frequently used by librarians and conference attendees to provide information about the sessions they attend. Look for information about using Twitter at the next conference or class you attend. Additionally healthcare organizations including public health programs and hospitals are finding ways to use Twitter to promote healthy behaviors.

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