NCCAM Updates Complementary and Alternative Medicine Newsletter
The National Center for Complementary and Alternative Medicine (NCCAM) has updated their newsletter Complementary and Alternative Medicine: Focus on Research and Care with a fresh new design and content that is more focused on research and patient care. The publication has a new mix of feature stories and other information, which will be useful, lively, and quick and easy to read and use.
Forty-eight percent of the newsletter’s readers are health care providers, making them the largest audience segment. Eight pages of the newsletter will have a focus on news for clinicians, whether they are in conventional medicine, CAM, or integrative medicine. Patients, their families and friends, and the general public make up about 30 percent of the newsletter’s audience, and each issue will have an insert containing features targeted to them.