PBS Cancer Program Provides Partnership Opportunities for Libraries
The American Library Association (ALA) is pleased to announce that it is working with WGBH Boston on the upcoming national outreach campaign for the film “The Truth About Cancer,” which will air on PBS in April 2008. The 90-minute documentary film, followed by a 30-minute expert panel, will be the launching pad for events and projects across the country focused on creating community conversations around cancer survivorship.
In conjunction with the film, WGBH is offering 15 grants to public television stations across the country (awardees will be announced December 21st, 2007). These grants will support creative projects incorporating the use of media, art and the web in portraying the idea of survivorship. Stations applying for grants will be strongly encouraged to pair with the local branches of the national partners for this campaign: National Coalition for Cancer Survivorship (NCCS), Susan G. Komen for the Cure, John Wayne Cancer Foundation, Lance Armstrong Foundation and the Coalition of Cancer Cooperative Groups, along with the YMCA of the USA and the American Library Association.
ALA and WGBH encourage libraries to reach out to their local PBS stations to collaborate with them on events surrounding this film. WGBH will offer extensive resources for outreach events including DVD screeners of the film, posters, and downloadable handouts on their website. More information on how to request these materials will be available in February 2008.
This collaboration will provide an excellent opportunity for libraries to develop new – or strengthen existing – community partnerships, while offering a valuable service to their communities. For more information on this campaign please contact Elizabeth Cohen, in Educational Outreach at WGBH, at Elizabeth_cohen@wgbh.org or 617-300-3885. This collaborative project with WGBH is administered by the Reference and User Services Association (RUSA), a division of ALA.