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Medicare Uses Podcasts to Reach Seniors

While there seems to be some controversy about the method, Medicare and others have been using podcasts and RSS feeds to publicize information about the Medicare prescription drug program to tech-savvy seniors.

An unusual mix: seniors and healthcare podcasts, http://www.thehill.com/thehill/export/TheHill/News/Frontpage/112906/mccormack.html

Medicare’s RSS site: http://www.medicare.gov/rss/default.asp

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