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Search Engine News: How Americans Search

From Search Engine Watch:
An article with interesting information about how Americans search the Internet. Some interesting tidbits from the article:

“Most people (88%) said they were researching specific topics—specifically, information about hobbies. And women (61%) were more likely to search for health and medical information than men (35%). Surprisingly few people researching specific topics are looking for job or career information (28%).”

“The study also affirmed data from the major measurement services, showing Google as the most popular search engine, followed by Yahoo, MSN, AOL and Ask Jeeves. However, the types of information people looked for with each engine varied.”

How Americans Search

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