Archive for the ‘General’ Category
The Engaged Librarian: Crafting an Effective Assessment Plan to Determine the Impact of a Key Strategic Library Initiative, by Sarah Murphy at The Ohio State University (OSU), was presented during the 2014 Library Assessment Conference, held earlier this month in Seattle, WA. The presentation provided an overview to the use of a logic model as part of library strategic planning. The project incorporated the theory of change methodology with logic models and used the Kellogg Foundation Logic Model as a template. They storyboarded data within a data dashboard that was both aligned with and broken down by the applicable OSU strategic vision goals. Ms. Murphy reported that the benefits of using a logic model approach included having a flexible but structured way to do library assessment planning, having a collaborative and inclusive approach, creating a project focus, being able to assess linear and iterative programs and services, and the ability to communicate program accomplishments in interesting ways. During the question and answer session they noted they are also Tableau fans and like to create data structures in their dashboard to avoid information silos.
To learn more about logic models and data dashboards, check out the freely available NN/LM Outreach Evaluation Resource Center (OERC) Evaluation Guides, especially Planning Outcomes-Based Outreach Projects. Also available is a recording of the one-hour presentation Data Dashboards: Monitoring Progress toward Program Outcomes, part of the NN/LM PSR Midday at the Oasis webinar series.
The American Library Association has announced the release of Community Conversation Workbook, a resource developed for the ALA’s Libraries Transforming Communities (LTC) initiative, which provides librarians with training and resources to enhance their roles as community leaders and change-agents. The initiative’s goal is to help librarians promote the visibility and value of their libraries within their communities. Public discussions are promoted as key community engagement strategies. The workbook provides invaluable guidance to anyone who wants to conduct discussion groups for community assessment purposes. It provides practical advice on every aspect of convening group discussions, including tips on participant recruitment, a list of discussion questions, facilitator guidelines, note-taking tools, and templates for organizing key findings.
Demonstrating value is currently of considerable interest to many libraries and organizations. Such organizations may be interested in exploring other articles and resources related to the LTC initiative, which are available on the LTC web page. Examples showing how libraries are implementing LTC activities are available from the initiative’s digital portal.
Shaping Outcomes: Making a Difference in Libraries and Museums is available as a free online course that learners can start anytime and work on at their own self-navigated pace. While there are library and museum-specific examples provided in the course, the concepts of learning more about target audience needs, how to clarify desired results, developing logic models, and evaluating outcomes are applicable for most any organization’s outreach projects. Modules of the class are broken into five sections; Overview, Plan, Build, Evaluate, and Report, with a helpful Glossary to learn outcomes-based planning and evaluation (OBPE) terminology, and a Logic Model template. Shaping Outcomes was developed by the Institute of Museum and Library Services (IMLS) and Indiana University/Purdue University Indianapolis (IUPUI) and previously was available as an instructor-led class.
More information specific to developing logic models in health information outreach programs is available from NN/LM Outreach Evaluation Resource Center (OERC) Booklet Two: Planning Outcomes-Based Outreach Projects. Additional information is available on the OERC Evaluation Guides page.
With an increase of technology tools available for data reporting and visualization sometimes it’s challenging to know how to best use them to clearly communicate the intended meaning of the data. The concept of visualization literacy and a broader theme of visual literacy are often not included as part of the instructions guiding people in the steps to create their own visualization design. A recent entry by Andrew Kirk on the blog of Seeing Data, a research project in the United Kingdom studying how people understand big data visualizations shown in the media, offers a great review of 8 Articles Discussing Visual and Visualization Literacy that are freely available and well worth a read to better understand both visual and visualization literacy. Their featured articles include resources ranging from the importance of Visual Literacy in an Age of Data to How to Be an Educated Consumer of Infographics, and Seeing Data has asked that you share additional ones with them via blog comments or their Twitter social media account @SeeingData.
Community Health Maps Blog is an initiative designed to share information about free and low cost and easy-to-use applications of Geographic Information Systems (GIS) mapping tools. The goal is to help community-based and other types of small organizations collect and visualize information about their communities with an eye towards using these techniques to support planning and decision-making about community health. The tools discussed on the Community Health Maps Blog can support the collection and visualization of health statistics, demographic information, community resources, and events, thereby facilitating a better understanding of community conditions.
The interactive nature of blogging helps Community Health Maps share information about hardware platforms and software applications available to communities as they consider how, or if, they might use GIS. NLM encourages the submission of blog postings by those who use such resources to carry out projects within their communities, as well as those who have identified additional applications that may be of interest for this purpose.
The National Library of Medicine’s Journal Donation System makes it possible for libraries to determine whether NLM needs any volumes of the print journals they plan to discard. The system can be used by DOCLINE and non-DOCLINE libraries to offer any title, including titles not owned by NLM. The system can be accessed directly through the web site or by searching “Journal Donation System” on NLM’s home page. In the system, click on “Help” for detailed instructions. For additional assistance, contact NLM at (301) 496-0081 or NLMJournalDonation@mail.nlm.nih.gov. NLM will pay shipping for needed volumes. For donations of pre-1871 journal volumes, contact the NLM History of Medicine Division.
Since the beginning of the online donation system in April 2009, over 10,000 gifts have been added to the NLM collection. With the help of libraries planning to discard journal volumes, NLM can build on the success achieved to date.
If you have determined that the use of social media channels is appropriate for your organization, you will quickly encounter hashtags, which are user-controlled categories prefaced with a pound sign. Hashtags were once limited to Twitter but are now used on most social media sites, including Facebook and Google+. Conversational, concise, and consistent use of up to two hashtags per social media message can result in double the amount of user engagement compared to messages without them. For more statistics specific to Twitter and user engagement, Buffer’s blog provides an excellent overview.
What are some of the ways to show that hashtags increase user engagement with your organization’s message? Look for performance indicators of reposts (the use of ‘Share’ on Facebook or retweets on Twitter), replies (comments under the message from Facebook followers, replies to the tweet from Twitter users), the number of clicks to any links included in your message (ideally to your organization’s website and resources), and hashtag usage frequency. For tips on how to track these performance indicators and additional statistics regarding hashtag creation and use, check out this helpful infographic.
For public sector and nonprofit organizations, social media can be a cost effective way to engage with users and supporters. However, social media is not without its cost, particularly in terms of staff time. So organizations have an interest in assessing the value of their social media activities.
One great resource for social media evaluation is Paine’s book, Measure What Matters. The book contains detailed guidance for evaluating social media use by different types of organizations. A great supplement to Paine’s book is The Nonprofit Social Media Decision Guide, by Idealware, which has worksheets that will help plan social media strategies and implement recommendations in Measure What Matters.
Below are the key elements of Paine’s evaluation framework:
- Begin with a solid social media plan that identifies specific goals and objectives. As with any project, you need a plan for social media that links strategies to the organizational mission and includes objectives with targets and key performance indicators. Objectives for social media in the public sector often belong in one of two categories: helping users find information they need; or building user awareness, engagement, or loyalty. (The Nonprofit Social Media Decision Guide provides a list of potential objectives on page 52.)
- Define your target audience: Organizations often have many stakeholder groups, so it’s important to identify the groups most attuned to social media. On page 54 of The Nonprofit Social Media Decision Guide, there is a worksheet for narrowing down stakeholder audiences to those most receptive to social media activities.
- Pick your metrics: Metrics such as views, followers, and measures of engagement with online content will help monitor your reach. Conversions, defined as the actions you want your social media followers to complete, might include becoming members of your organization or actively recommending your organization to colleagues or friends.
- Identify a source for benchmarks. Benchmarks provide a basis for comparison to assess progress. Organizations often use their own histories as benchmarks, comparing progress against baseline measures. You also may have access to data from a competing or peer organization that you can use for comparison.
- Pick a measurement tool: Paine’s book describes different measurement methods for evaluating social media, such as content analysis, web analytics, or surveys.
For more information, check out the resources mentioned in this blog post:
- Katie Delahaye Paine, Measure What Matters: Online Tools For Understanding Customers, Social Media, Engagement, and Key Relationships. Hoboken, NJ: John Wiley & Sons, Inc, 2011.
- Idealware. The Nonprofit Social Media Decision Guide, 2013.
In the summer of 1946, an Oklahoma newspaper editor sent a young reporter to complete a story on a state psychiatric hospital, where he found neglected, half-naked inmates, crowded together in filthy, dilapidated buildings, and fed on rotten food. He soon went back, taking along a photographer, and then he went to visit Oklahoma’s other state mental hospitals. His blistering series of newspaper articles about the institutions launched a grassroots reform movement: less than a year later, the state legislature voted huge budget increases for state hospitals, restructured the state hospital administration, and re-wrote the state’s commitment laws.
The young journalist was Mike Gorman (1913–1989). His work in Oklahoma earned him a Lasker Award in 1948, and changed the course of his career. Several decades later he would be called “the country’s greatest modern missionary for mental health.” Mike Gorman’s papers are now online at the National Library of Medicine’s Profiles in Science Web site, an NLM digital project that provides online access to the archival collections of more than 30 Nobel Laureates and other leading innovators in scientific and medical fields. The presentation features correspondence, photographs, speeches and addresses given by Gorman, speeches he wrote for members of Congress and several U.S. Presidents, along with published articles and reports from the Gorman collection. Visitors to the site can view his first series of articles for the Daily Oklahoman, drafts of speeches Gorman wrote for Presidents Truman and Kennedy, and the public service announcements issued by the Citizens for the Treatment of High Blood Pressure.
Gorman’s Oklahoma experience taught him that newspaper exposés alone would not produce substantive changes. Public attention to social problems faded quickly, and entrenched social and political practices did not change without constant agitating from outside. Gorman would spend the rest of his life providing that agitation: gathering the facts about mental illness and other diseases; speaking to governors, legislators, professional groups, and the public; testifying to Congressional appropriations committees; and writing books and articles.
Gorman came to Washington, D.C. in 1951 to be a member of President Truman’s Commission on the Health Needs of the Nation, and in 1953 became executive director of the National Committee Against Mental Illness, a lobbying and advocacy organization founded by philanthropist and health care activist Mary Lasker. In that post, he became perhaps America’s best known lobbyist and publicist in the crusade for psychiatric hospital reform and the community mental health center movement. Gorman played a key role in shaping many of the social programs of the Kennedy and Johnson administrations, including the Mental Retardation Facilities and Community Mental Health Centers Construction Act of 1963. During the 1970s and 1980s he also directed two other advocacy groups, Citizens for the Treatment of High Blood Pressure, which helped coordinate a highly successful national hypertension education and screening program, and the National Initiative for Glaucoma Control.
The National Library of Medicine (NLM) has a deep interest in the publishing models used by scientific journals, from the viewpoints of practical and efficient use of titles that are indexed for MEDLINE, and the clear and accurate preservation of the scientific literature for use by future generations. Now you have the opportunity to participate in the development of a National Information Standards Organization (NISO) Recommended Practice that provides guidance on the presentation and identification of electronic journals!
PIE-J: The Presentation & Identification of E-Journals, a NISO (National Information Standards Organization) Recommended Practice, was published just over a year ago, having been approved on March 25, 2013. In just over 12 months, the full Recommended Practice document has received well over 4500 downloads, while two PIE-J brochures have received a total of more than 2000 downloads. All three documents can be accessed from the PIE-J website. This level of download activity suggests that PIE-J is meeting a need, and it is essential that librarians, publishers, and other e-journal providers be aware of its existence. The PIE-J Standing Committee, co-chaired by Sally Glasser (Hofstra University) and Ed Cilurso (Taylor & Francis), is charged with responding to specific questions about the Recommended Practice, gathering comments for a full review of the Recommended Practice document, and promoting PIE-J.
If you have written to publishers or providers about PIE-J, the Standing Committee would like to hear from you, whether the result was positive or negative. Likewise, the Committee would greatly appreciate hearing from publishers and providers who have made changes to their websites based on PIE-J and user feedback, intend to make changes based on PIE-J during a future website redesign, or feel that the recommended practices are not feasible. Please write the Committee with the subject “PIE-J feedback.” Standing Committee members have been busy making the rounds at various conferences and meetings. Next up are NASIG (May 1-4, Fort Worth, TX), the Society of Scholarly Publishers (SSP) conference (May 28-30, Boston), and ALA Annual (June 28-July 1, Las Vegas). If you plan to attend any of these conferences, please look out for NISO’s PIE-J presentations! Also, on Monday, May 12, 2014, at 12 PM PDT co-chairs Sally Glasser and Ed Cilurso will be speaking about PIE-J at NISO’s monthly Open Teleconference.
The Standing Committee recently posted a template to the PIE-J website for librarians wishing to contact publishers and providers with concerns about the presentation of e-journals on their websites. The template includes suggested wording but is completely customizable. If you (or your users) have experienced an access or display issue that is due to the way in which e-journals are presented online, use the template to let publishers and providers know how PIE-J can help. Regina Reynolds, who was on the original PIE-J Working Group and has continued on the Standing Committee, recently published the freely accessible article, “PIE-J: Presentation and Identification of E-Journals: What’s the Point?” in Insights: the UKSG Journal, vol. 26, no. 3 (Nov. 2013). The article provides an excellent overview of PIE-J.