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Exhibit evaluations with QuickTapSurvey

Exhibiting is a popular strategy for health information resource promotion, but exhibits can be challenging events to evaluate. Survey platforms for tablets and mobile phones can make it a little easier to collect feedback at exhibit booths. The NN/LM Outreach Evaluation Resource Center (OERC) has explored QuickTapSurvey, which seems well-suited to getting point-of-contact responses from booth visitors. The application allows creation of short, touch-screen questionnaires on Apple or Android tablets. You simply hand the tablet to visitors for their quick replies. The same questionnaire can be put on multiple tablets, so you and your colleagues can collect responses simultaneously during an exhibit.

When you have an Internet connection, responses are automatically uploaded into your online QuickTapSurvey account. When no connection is available, data are stored on the tablet and uploaded later. You can use QuickTapSurvey’s analytics to summarize responses with statistics and graphs, and can also download the data into a spreadsheet to analyze in Excel. QuickTapSurvey is a commercial product, but there is a limited free version. The application is fairly user friendly, but it may be worthwhile to experiment with it before taking it on the road. Further information about QuickTapSurvey, including the different pricing options, is available on the web site.

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