NLM to Promote infoSIDA & Latino Health Awareness on Valentine’s Day
The National Library of Medicine (NLM) will be promoting the infoSIDA website through a multi-platform media outreach effort culminating in a Twitter discussion on Valentine’s Day. The outreach efforts include two radio public service announcements that will air on Spanish radio stations nationwide. In addition, Fedora Braverman and Jean-Paul Rock will serve as the main NLM Spanish spokespersons, conducting interviews on infoSIDA and other Spanish-language consumer resources from NLM. Both will be featured on Bienvenidos a América (BAA), a weekly call-in radio show focused on providing immigration resources to Latinos. BAA airs weekly on Thursdays from 11am-12pm Pacific Time and is on 111 Spanish stations nationwide.
In addition to being on the air, the NLM specific segment on BAA will be streamed live on Thursday, January 30th online at bienvenidosradio.com. Finally, the online resources of infoSIDA will be shared and discussed in a Twitter “Tweet Up” on February 14, 2014, Valentine’s Day. NLM will be inviting all Latino-serving institutions, health and AIDS service organizations to participate and share resources for how to continue to keep loved ones healthy. Valentine’s Day is the holiday where we remind loved ones of how much we care about them and their well-being. This holiday serves as the perfect backdrop to raise awareness about health issues affecting our loved ones and the resources that are available to learn more about prevention and treatment. Twitter users are invited to follow or join the conversation by using the hash tag #infoSIDA2014.
According to the Centers for Disease Control and Prevention (CDC), 22% of the diagnoses of HIV infection among adults and adolescents in the United States and six dependent areas (American Samoa, Guam, the Northern Mariana Islands, Puerto Rico, the Republic of Palau, and the US Virgin Islands) from 2008 to 2011 were in Hispanics/Latinos. The rate of new HIV infections among Latino men is almost three times that of white men (39.9 vs. 15.9 per 100,000), and the rate among Latinas is more than four times that of white women (11.8 vs. 2.6 per 100,000). Statistics like these and a need to reach vulnerable populations were a driving force in NLM recognizing the need to speak directly to Latinos on the issue of HIV/AIDS, in a culturally relevant manner.