NLM’s Facebook Page: A Team Effort!
NLM’s Facebook page was launched on February 16, 2010, with the initial goal of presenting lively, online health posts. The first listing was about a new exhibition opening: Within These Walls: Contraband Hospital and the African Americans Who Served There. By March 20, the NLM Facebook page had 1,000 followers. Two years later, there were 10,000. Today, NLM’s Facebook page has over 13,000 “likes” and grows by an average of about 14 new likes per day!
NLM’s Office of Communications and Public Liaison (OCPL) manages the NLM Facebook page, as well as NLM’s general-interest Twitter feed. Every week a team of four people, comprising the Facebook editorial group, gather for a thirty-minute discussion, that generates Facebook postings for the week. An example of potential content is a celebrity’s recent disease diagnosis. They also review a master list of annual health observances and recognition dates. The group chooses from a dozen or more listings for each month’s postings. The team then updates and responds to comments on NLM’s Facebook page. They have learned that with social media, the only constant is change, and they are constantly scanning the horizon for new content ideas!