Comments on: Word of Mouth Marketing http://nnlm.gov/pnr/dragonfly/2008/11/03/word-of-mouth-marketing/ News from the Pacific Northwest Regional Medical Library Mon, 30 Apr 2012 16:00:03 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: David Black http://nnlm.gov/pnr/dragonfly/2008/11/03/word-of-mouth-marketing/comment-page-1/#comment-1070 David Black Mon, 08 Dec 2008 16:26:55 +0000 http://nnlm.gov/pnr/dragonfly/?p=465#comment-1070 This is a very interesting and insightful look into word of mouth. I never relealised how often it goes on. Since reading this pdf I thought back to all the times people have said to me "go to this restaurant the food is great" or "this shop sells great clothes at cheap prices". Even today I had someone recommended a website too me that I should really checkout. So it amazed me when you used the following example: “I can’t remember any time that I offered or received an opinion about a product or service to or from any other person. Ever. In my life.” Maybe she never has which is very "unlikely" but what she needs to realise is people have probably recommended the fragrances she is selling at her company to others. Why is it that some people cut their nose off to spite their face. She was determined to not listen even though it could help massively. Reading this has helped in my quest to find ways of improving my online prescence in my particular niche. Very good pdf. Many Thanks This is a very interesting and insightful look into word of mouth. I never relealised how often it goes on. Since reading this pdf I thought back to all the times people have said to me “go to this restaurant the food is great” or “this shop sells great clothes at cheap prices”. Even today I had someone recommended a website too me that I should really checkout. So it amazed me when you used the following example:

“I can’t remember any time that I offered or received an opinion about a product or service to or from any other person. Ever. In my life.”

Maybe she never has which is very “unlikely” but what she needs to realise is people have probably recommended the fragrances she is selling at her company to others. Why is it that some people cut their nose off to spite their face. She was determined to not listen even though it could help massively.

Reading this has helped in my quest to find ways of improving my online prescence in my particular niche.
Very good pdf. Many Thanks

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