Does your web content suck? If not, maybe it should.
Web usability pioneer Jared Spool delivered the keynote address “Why Good Content Must Suck: Designing for the Scent of Information” at the Online Northwest 25th Annual Conference last Friday in Corvallis, Oregon. Here are some key points from Spool’s presentation. Keep these concepts in mind when developing your own web content or evaluating third party web resources for your library.