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The Top Ten Things Every Health Communicator Needs To Know About People

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1 hour

Class Description

It seems reasonable to think that if you communicate clearly then people will understand and take appropriate action. But that’s not how the human brain works. People filter information according to unconscious beliefs and expectations. From her book, 100 Things Every Designer Needs To Know About People, Dr. Susan Weinschenk has picked her top 10 “things” about people that you need to know in order to design clear, intuitive and engaging communications that match the way people think, work, and relate.

About Susan Weinschenk

Susan Weinschenk has a Ph.D. in Psychology and over 30 years of experience as a behavioral psychologist. She applies neuroscience to predict, understand, and explain what motivates people and how they behave. Dr. Weinschenk is the author of several books, including How To Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, 100 Things Every Designer Needs To Know About People, and Neuro Web Design: What makes them click?

Dr. Weinschenk is the founder of the Weinschenk Institute. She consults and mentors teams on the design of websites, software, medical devices, TV ads, physical devices, experiences, and physical spaces. Her clients are Fortune 1000 companies, start-ups, non-profit agencies, and educational institutions including Medtronic. Walmart, Disney, The Mayo Clinic, Charles Schwab, and Best Buy. Dr. Weinschenk writes a popular blog: www.theteamw.com/blog, and the “Brain Wise: Work better, work smarter” blog for Psychology Today.




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