Improving the Effectiveness of Your Print Media - taught by Pat Wagner
There are no sessions currently scheduled for this class, the following information may be out of date2 sessions online
Class Description
Jan 29, 2013 and Feb. 12, 2013 at 11:00 MT, 12:00 CT Creating print materials - brochures, posters, newsletters, and flyers - that successfully promote and educate require only a few simple guidelines. You also can save money by simplifying your designs and procedures, avoiding expensive, complicated mistakes, and creating attractive templates to use more than once. Topics including focusing on your target audiences, writing benefit statements that engage the reader, and applying the rules of legibility to increase comprehension and retention. WEBINAR 1: outlines the rules of type legibility and professional tricks that you can apply to existing and new print projects. Then, send a pdf of your improvements to facilitator Pat Wagner, who will create a WEBINAR 2 based on your submissions. She will share your before-and-after examples with notes about your successes. The pdf can be a completed project, a raw sketch with copy, or the completed copy. You can also submit a complete questionnaire about the purpose of the project with an outline, art, design specifications, and/or an outline. Pat Wagner is a trainer and consultant, who has worked with special libraries since 1978. She has been conducting marketing classes for medical librarians for twelve years at chapter and national MLA conferences. Pat is known for her practical and good-humored programs. Objectives Participants will be able to: >Increase the effectiveness of their print media campaigns. >Reduce the cost and time to produce print projects. >Omprove the legibility and look of print media connected with their medical libraries.
There are no available sessions of this class
