Skip all navigation and go to page content
NN/LM Home About NTC | Contact NTC | NTC Feedback |NTC Sitemap | Help | Bookmark and Share

Online Videos on the Rise

In October, the Pew Internet & American Life Project posted a new report on the use of online video. You can read the full report here or, conveniently, you can watch an online video summary on the rise of online video:

Here are a few highlights:

  • 78% of American adult internet users watch or download online videos
  • The most widely viewed video types are comedy, education, and how-to videos
  • The percent of American adult internet users who upload or post videos online has doubled in the past 4 years from 14% in 2009 to 31% today

Do you use videos in teaching and training, or are you planning to? Many users expect to find answers precisely when they need them, and videos can be a good way to address these just-in-time needs. Knowing that education and how-to videos are among the top three types of videos viewed, your efforts to create videos will likely be appreciated by your users. You could use videos to address frequently asked questions, take virtual visitors a tour of the library, or provide tutorials on how to accomplish common tasks.

A few tips to consider in making videos:

  • Keep it short
  • Make them shareable and post them on your social media channels
  • Be sure they are easy to find
  • Ensure that they work on mobile devices
  • Make them accessible