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"Connecting with the NER"
A Distance Education Series

Stay up to date professionally without leaving your desk! The National Network of Libraries of Medicine/ New England Region brings you a new distance education series. This ongoing series will feature hot topics in health sciences librarianship and highlight major updates to National Library of Medicine resources.

Register for one, two or all sessions. Each session will be held via teleconference and will have an online component via Adobe Connect. All you need to participate is a phone near a computer with Internet access. Registration is on a first come, first serve basis. Participation is limited to 20 phone lines. So, if there is more than one interested participant from your library, we encourage you to use a speaker phone to participate together.

To register, please contact Martha Pearson at martha.pearson@umassmed.edu and let her know which session you want to attend. Details of how to access the teleconference and Adobe Connect session will be forwarded upon registration.

Programs Include:

Health Literacy
Guest speaker: Rima Rudd
Date: February 12, 2008
Time: 1-2 PM

"Connecting with the NER" breaks ground on our distance education series with a lecture on health literacy by Dr. Rima Rudd, Senior Lecturer on Society, Human Development, and Health at the Harvard School of Public Health. Dr. Rudd will share the importance of health literacy in the context of research findings, promising initiatives and roles for professional action. Don’t miss out on this unique opportunity to learn from one of the most prominent researchers in the field. Dr. Rudd wrote several reports that are helping to shape the agenda in health literacy research and practice. They include the health literacy chapter of the Health and Human Services book Communicating Health: Priorities and Strategies for Progress (2003) and the Educational Testing Services report, Literacy and Health in America (2004). She served on the Institute of Medicine Committee on Health Literacy, on the National Research Council Committee on Measuring Adult Literacy, and on the Joint Commission Advisory Committee on Health Literacy and Patient Safety. The program will conclude with time for questions.

"Library as Commons:
Improving the Library Experience"
Guest speaker: Cheryl Bryan
Date: March 19, 2008
Time: 1- 2 PM

Libraries today are expected to create havens for those seeking a quiet place to work, study or read, and places for shared exploration and work groups. They also provide access to new technologies, while providing traditional print and media sources all in the same floor plan. Cheryl Bryan, Consultant with the Southeast MA Regional Library System, explores the trend towards defined activity zones, allowing the space to be reconfigured to current demands and uses, reminiscent of the simplicity of the traditional Japanese house. How are libraries successfully doing this now? How can we modify traditional services and introduce new media and formats to our communities? The successes of public libraries with library as commons will be shared to provoke thoughtful discussion of this important issue for medical libraries too. The program will conclude with time for questions.

"Marketing Showcase"
Guest speaker: You!
Date: April 9, 2008 Time: 1-3:30 PM

Share your marketing successes with your colleagues! This unique opportunity provides you with a chance to share what has worked best in promoting your library and hear effective marketing strategies from other medical librarians throughout the region. Each participant will have 10 minutes to share their project, program, resource, or approach which has increased the visibility and status of the library within the organization and community. Using Adobe Connect, participants may share a website, 5-7 Powerpoint slides, or a document. Technology support will be provided by the NN/LM-NER. To participate, send your contact information and a brief description of your marketing success to Martha Pearson at martha.pearson@umassmed.edu. If the Marketing Showcase fills up, we will plan a second date. Come one and all! Five "best in show" projects will be chosen and highlighted by the NN/LM-NER in the NER’eastah Newsletter. Don’t miss out on this great opportunity to exchange creative ideas! The Marketing Showcase will be co-facilitated by Michelle Eberle and Mark Goldstein.