This webinar will run from 2-3:30pm on 11/5/14 and needs to be viewed at the UMass Medical School Lamar Soutter Library. A recording of this webinar will be made available to state and institutional groups for viewing at a later date.
The webinar will cover:
- communicating the value of libraries
- developing a marketing plan and engaging users and stakeholders
- understanding the value of branding and campaigns
- using tools, tips and tricks to make the most of your time
- determining if social media fits in
- determining if a plan is working and preventing lost opportunities
Patricia C. Higginbottom, AHIP, is the associate director for public services at Lister Hill Library of the Health Sciences (LHL) at the University of Alabama–Birmingham. She has been with LHL for over 20 years in a variety of roles. Higginbottom co-manages marketing and public relations activities for LHL with Valerie St. Pierre Gordon, AHIP, and has been involved in marketing for many years. The “Marketing, Public Relations and Communication” chapter in the book, Introduction to Health Sciences Librarianship, was coauthored by Higginbottom in 2008. LHL also won the MLA Creative Promotions Award in 2006. She and Gordon taught an MLA-certified class called “Maintain Momentum in Marketing” in 2013 and are revising it an online environment. In addition to presenting posters and papers on marketing and promotion at the local and regional levels, they have contracted to write a book on library marketing to be published in 2015.
Valerie St. Pierre Gordon has worked at the University of Alabama–Birmingham Lister Hill Library of the Health Sciences since 1990 and is currently head of cataloging and marketing and staff development coordinator. She began her career as a cataloger and later branched out into staff development and marketing. Gordon and Patricia C. Higginbottom, AHIP, share responsibility for marketing and public relations activities at Lister Hill Library and have presented on this topic locally and regionally. They have taught an MLA continuing education course on marketing and are currently working on a marketing book to be published in 2015. Gordon received her master’s degree in library and information science from the University of Maryland–College Park and a bachelor’s degree in English from Emory University. She is a distinguished member of the Academy of Health Information Professionals.