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The Social Life of Health Information, 2011

The latest Pew Internet & American Life Project report on the Social Life of Health Information was just released on May 12, 2011. This report is based on a national telephone survey in August and September 2010 amont 3,001 US adults. This findings show that health professional continue to be the first choice for health information, but online sources are still a significant source.  The findings show that:

  • “I don’t know, but I can try to find out” is the default setting for people with health questions.
  • “I know, and I want to share my knowledge” is the leading edge of health care.
  • One in four adult internet users track their own health data online
  • Relatively few use hospital ranking and doctor review sites
  • More people report being helped, rather than harmed, by online health information
  • Eight in ten adults internet users look for information online
  • Health information is going mobile
  • The typical search is on behalf of someone else
  • People turn to different sources for different kinds of information.

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