The RML/NLM/MLA 2014 update was held via webinar on October 9, 2014. We invite you to view the recording to hear about the latest initiatives and updates from your Regional Medical Library, the National Library of Medicine, and the Medical Library Association. Presenters included Mary Piorun and Michelle Eberle (RML), Martha Fishel (NLM), and Linda Walton (MLA President).
If you missed the CMS webinar, we invite you to view the recording:
Got Coverage? Need Coverage? Getting Health Insurance During the Open Enrollment Period / October 2014 (Recording | Presentation (PDF))
Presenter: Jennifer Syria, Health Insurance Specialist, Centers for Medicare & Medicaid Services (CMS), Boston Regional Office
Summary: During the next few months, millions of Americans will need to decide how they would like to receive their health care coverage in 2015. This webinar will focus on the Health Insurance Marketplace Open Enrollment Period and review the Medicare Annual Enrollment Period. Discussion will include important information regarding the types of notices individuals will receive, consumer messaging, and the ways libraries can help inform individuals of their health care options. This webinar will provide valuable information for libraries in both the Middle Atlantic and New England Regions.
The Refugee Health Information Network (RHIN) was a national collaborative partnership whose principal focus was to create and make available a database of quality multilingual/multicultural, public health resources to professionals providing care to resettled refugees and asylees. In October, 2014, NLM (SIS) broadened the scope of RHIN by rebranding it HealthReach. This was done to better meet the needs of the diverse non-English and English as a second language speaking audiences. HealthReach continues to recognize the importance of providing refugee and asylee specific information while expanding the information provided to meet the needs of most immigrant populations. Over the next several months we will be adding new resources and reaching out to stakeholders. Please use the new Twitter hand @NLM_HealthReach and use the new URL http://healthreach.nlm.nih.gov. We will be transferring from the .org to .gov site in the next several months. You will notice there isn’t much change between the old RHIN and the new HealthReach – this was intentional to help with the continuity of service through the transition. We appreciate any feedback you have!
This webinar will run from 2-3:30pm on 11/5/14 and needs to be viewed at the UMass Medical School Lamar Soutter Library. A recording of this webinar will be made available to state and institutional groups for viewing at a later date.
The webinar will cover:
- communicating the value of libraries
- developing a marketing plan and engaging users and stakeholders
- understanding the value of branding and campaigns
- using tools, tips and tricks to make the most of your time
- determining if social media fits in
- determining if a plan is working and preventing lost opportunities
Patricia C. Higginbottom, AHIP, is the associate director for public services at Lister Hill Library of the Health Sciences (LHL) at the University of Alabama–Birmingham. She has been with LHL for over 20 years in a variety of roles. Higginbottom co-manages marketing and public relations activities for LHL with Valerie St. Pierre Gordon, AHIP, and has been involved in marketing for many years. The “Marketing, Public Relations and Communication” chapter in the book, Introduction to Health Sciences Librarianship, was coauthored by Higginbottom in 2008. LHL also won the MLA Creative Promotions Award in 2006. She and Gordon taught an MLA-certified class called “Maintain Momentum in Marketing” in 2013 and are revising it an online environment. In addition to presenting posters and papers on marketing and promotion at the local and regional levels, they have contracted to write a book on library marketing to be published in 2015.
Valerie St. Pierre Gordon has worked at the University of Alabama–Birmingham Lister Hill Library of the Health Sciences since 1990 and is currently head of cataloging and marketing and staff development coordinator. She began her career as a cataloger and later branched out into staff development and marketing. Gordon and Patricia C. Higginbottom, AHIP, share responsibility for marketing and public relations activities at Lister Hill Library and have presented on this topic locally and regionally. They have taught an MLA continuing education course on marketing and are currently working on a marketing book to be published in 2015. Gordon received her master’s degree in library and information science from the University of Maryland–College Park and a bachelor’s degree in English from Emory University. She is a distinguished member of the Academy of Health Information Professionals.