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Vol 11 No 2 – October 2012

In This Issue:

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Changing the Face of Medicine Exhibit

Joan M. Stoddart
Spencer S. Eccles Health Sciences Library
Salt Lake City, Utah

Exhibit displayed in the libraryThe Spencer S. Eccles Health Sciences Library was the host for the National Library of Medicine “Changing the Face of Medicine: Celebrating America’s Women Physicians” from August 20-October 7, 2012. This is the last stop in the exhibit’s long seven year journey across the country and this celebration also represents the culmination of the library’s journey through several remodeling projects, opening of the Health Library, an internal library reorganization and Infofair 2012. Whew!

The exhibit itself was scheduled several years in advance. It arrived on time and was fairly easy to assemble. (more…)

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New Look, New Name: PMC

PMC, formerly known as PubMed Central, has been updated for improved viewing and navigation. PMC is the National Institutes of Health’s repository for peer-reviewed primary research reports in the life sciences. This free archive houses journal literature and author manuscripts, and currently contains 2.4 million articles. There are over 1,000 full participation journals, 1,753 selective deposit journals, and 233 NIH Portfolio journals.

Updates to PMC include: (more…)

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Whooo Says…

October 2012

Whooo says owl mascot

Dear Whooo,

I’ve been hearing comments advocating that the practice of health care would be much better if it were managed like the Cheesecake Factory. This is an interesting comparison, but I’m not quite sure what it means. I’m interested to know more about the healthcare environment even though this probably doesn’t apply to librarians. Can you explain this to me?

Cheesecake Fan

Dear Fan,

Thanks so much for writing. I’m pleased that you are interested in following issues in medicine and health care. As we all know, health care in America is faced with huge challenges and is undergoing serious transformations. The suggestion that health care adopt the practices of the Cheesecake Factory is directed at improving quality of care and working toward controlling cost. (more…)

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ALA “Libraries at Crossroads”

*Funded by a professional development award from the NN/LM MidContinental Region

Karen Wells
Exempla St. Joseph Hosptial
Denver, Colorado

ALA 2012 logo

I attended the ALA Conference, Anaheim, along with 20,134 other attendees. The theme was “Libraries at Crossroads,” covering transformations in services, digital resources, and customer needs.

ALA challenged us to examine: our past, our present, and our future.

The Past

Historically, the library was a storehouse of archived printed materials. Only a select few such as scholars could go into a library. Libraries had limited access and it was librarians who initially retrieved materials for people to use in the library and return them on site. The “catalog” of item location was known often exclusively to the librarian. Later on, classification schemes and the card catalog became accessible to patrons’ usage, as they were more freely admitted to the library to borrow items.

But libraries still were STOREHOUSES and their purpose was to solve information scarcity through librarian mediation. This made librarians highly valued by researchers. (more…)

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Save Time and Money with EFTS

Does your library participate in DOCLINE and is your staff growing weary of writing checks to lending libraries to cover the fees or are they weary of billing borrowing libraries? Could your staff use some relief? We have a solution!!

EFTS logo

Electronic Fund Transfer System (EFTS) is used by 1,403 DOCLINE participants to streamline the billing process, mainly by reducing the paperwork in each interlibrary loan transaction. The service became operational in 1996 and is a collaboration between the U.S. National Library of Medicine and the University of Connecticut Health Center. The NN/LM MidContinental Region (MCR) wholeheartedly supports EFTS use, with 78 MCR libraries currently enrolled. (more…)

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The Examined Life:

Writing, Humanities and the Art of Medicine

Mary Helms
McGoogan Library of Medicine
Omaha, Nebraska

Examined Life Conference LogoI was fortunate to receive a 2012 NN/LM MCR Professional Development award to attend the Examined Life: Writing, Humanities and the Art of Medicine conference April 17 – 21 at the University of Iowa Carver School of Medicine. This conference is attended by a variety of people interested in incorporating health science education and practice through the written word or other media.

I first learned about this conference through my participation in the University of Nebraska Medical Center’s campus workshop the “Seven  Doctor’s Project,” an eight-week immersion course in Spring 2012 on learning about writing poetry, narrative fiction, or nonfiction. As a self-professed “non-writer,” I was intrigued in discovering if I could write! Discovering that writing poetry was something that I really enjoyed, through this workshop, I decided to attend The Examined Life conference. (more…)

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Librarians as Medical Reserve Corps Volunteers

Linda Cooperstock
Columbia/Boone County Department of Health and Senior Services
Columbia, Missouri

Barbara Jones – Missouri/Library Advocacy Coordinator

The mission of the MRC is to engage volunteers to strengthen
public health, emergency response and community resiliency.

Medical Reserve Corps - Celebratring 10 Years - 2002-2012As a librarian, you might not think of your potential role in emergency response and public health prevention. I’d like to give you the information to help you re-think and sign up!

The Medical Reserve Corps (MRC) was created 10 years ago. The announcement was made during President George W. Bush’s 2002 State of the Union address, and officially launched as a demonstration project in July of 2002. The more than 200,000 volunteers across the country respond to emergencies and help build resiliency in thousands of local communities through prevention, preparedness, and public health activities. (more…)

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American Association for the History of Medicine 2012

John S. Schleicher
McGoogan Library of Medicine
Omaha, Nebraska


With the support of a Professional Development Award from the NN/LM MidContinental Region, I was able to attend the 85th annual meeting of the American Association for the History of Medicine, held April 26-29, 2012 in Baltimore, Maryland. Attendees at the conference come from a wide range of backgrounds and from various professions related to the health sciences. Those attending also have many and varied historical interests related to the history of medicine and the other health professions, as well as public health history.

Among the various individuals attending the conference were academic historians, medical professionals, archivists and librarians who work in the history of the health sciences, as well as graduate students from all of these disciplines. As an example of the wide-range of those interested in the history of medicine and public health who attend the conference, at the opening reception I met sisters, one of whom is a history professor at Rutgers University specializing in the history of medicine; while the other is an obstetrician/gynecologist, who is interested in the history of her own area of medical specialization. (more…)

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Diagnostic Error Training

Diagnostic error is a significant factor in patient harm and increased medical costs ( A free class — on how multidisciplinary teams contribute to the reduction of diagnostic error. Class focus is on evidence-based processes and the impact of librarians.

November 15, 2012
Room LL05 – Health Sciences and Human Services Library
University of Maryland Baltimore
9 am – 4pm

Session content will cover:

  • Team-oriented approaches to understanding the role of information and evidence in the diagnostic process.
  • Case analysis and discussion of bias.
  • Partnering of librarians/informationists with clinical staff to strategize improvements
  • Application of failure analysis techniques to explore system and process improvement.
  • Design of evidence sharing innovations to reduce diagnostic error.
  • Strategies for implementation of proposed projects.

Multi-disciplinary teams from organizations are encouraged to attend. MLA CE credits will be provided.

Register for this class at

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Book Review: The Accidental Library Marketer

Jayne Williams
Columbia, Missouri

book cover

Marketing is pertinent in the library profession today, but many librarians who have inadvertently found themselves as their library’s marketer are not engaged in the true marketing process. In an effort to fill the gap in librarians’ education, The Accidental Library Marketer, by Kathy Dempsey, presents the process of true marketing and provides the knowledge and basics of marketing as it applies to libraries. Dempsey is a writer, editor, consultant, and passionate library advocate. She holds a degree in Journalism from Temple University and has years of experience working in libraries and publishing companies. Since 1994 Dempsey has been the sole editor of the Marketing Library Services (MLS) newsletter, published by Information Today, Inc. The MLS newsletter covers related topics in addition to marketing such as advocacy, fundraising, promotion, public relations, and outreach. The Accidental Library Marketer introduces the concept that the library profession should start thinking of libraries as businesses. (more…)

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