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Webinar: Brave New World of Health Communication Evaluation

There are more and increasingly diverse ways for health information to reach the public.  To maximize the impact of health information on the nation’s well being and empower consumers, communicators need to know whether their messages are reaching the right audience, whether the information is understood, and whether the materials make a difference in decision-making and health outcomes. As a result, evaluation is an integral and crucial part of health communication.

The second lecture in the National Library of Medicine’s five-part lecture series is coming up on Wednesday, March 27th from 3:30-6:00ET PM in the Lister Hill Auditorium (Building 38A). The event will be videocast live and archived at:  http://videocast.nih.gov. /da

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